Start from the beginning, the Genting Group gained their greatest reputation and achievement through providing a clean, comfortable, natural environment for every customer who visit their premises/property and they all loving it. It’s main of the image and icon for everyone when they heard the name of Genting. Therefore, a constant improvement is important to ensure the good name is always inherited from time to time.
The Details of the Environmental Management System
As a responsible group, The Genting Group holds certain keys of interest. One of the ethical responsibilities is “Environment Sustainability”. A program named “Environmental Management System” is implemented, a four core area of interest “Conservation of natural resources, Waste management, Prevention of pollution and Use of renewable energy”.
Conservation of natural resources- The Genting Group hires professional consultant to conduct energy audit to measure cost-energy efficiency on premises, implementing energy saving instrument and conducting Energy Conservation Awareness Seminars to employees from Engineering Department.
In year 2009, the company planted a heat recovery system. An air pre-heater is installed and fixed orifice steam traps are used to reduce steam loss. Flow restrictors and effective water volume reduction program too implemented to reduce water wastage.
The group has joined in Earth Hour program in year 2009 as a support, awareness in environment conservation and reduction on carbon emission. The installation of sensors on escalators and air-conditioning system helps to reduce power consumption especially on the off-peak season time.
Waste Management- The Group referred 3R (Reduce, Reuse, Recycle) Concept and Environmental Quality Act 1974 to run the waste management. In 3R, “Reduce” is done by replacing energy-efficient equipment on buildings to reduce energy wastage and by-product wastage.
The used, wasted, error-printed paper is reuse to maximize the utility and fulfill the “Reuse of 3R”.
Separation of waste according to their material type by preparation of categories recycle bin helps recycle and the “vermin-composting” practice of turning food waste into organic fertilizer meets “Recycle” criteria.
The other waste treatment such as excreta disposal is delivered to treatment plan for biodegrading before release it into the river so that the water source is not contaminated.
Prevention of pollution- In order to reduce/prevent pollution on air, water and land, the management has implemented several solutions such as conduct “Yearly Sanitary Survey” on water supply system, replacing diesel powered water pump to electrical powered water pump, replace conventional detergent to biodegradable type detergent in daily cleansing routine to reduce and prevent water contamination.
On land pollution issue, recycling the reusable item so that lesser waste is dispose at landfill site. Using biodegradable type item like biodegradable plastic bags and “No Plastic Day” campaign conducted to promote pollution prevention.
About the air pollution prevention, installation of smoke density detector and flue gas analysis for boilers, generator sets and incinerators were conduct from time to time according to the Environment Quality Act. The Occupational, Safety and Health Section started “Mentoring Program” to ensure that the material use in all premises (Awana Genting Highlands, Awana Langkawi, and Awana Kijal) is complied with Restriction of Hazardous Substances (RoHS), Regulation and Occupational Safety and Heath (Classification, Packaging and Labelling of Hazardous Chemicals) Regulation and ISO 14001.
Use of renewal energy- Although the group has not yet fully-deploy any renewal energy source, they have the strategic location for generating electricity by deploying solar panel and wind electric generator at the Hillside of Genting Highlands and other Genting’s Premises.
Plus, the National Objective Strategies from Ministry of Energy, Green Technology and Water Malaysia leads the Genting Group looking ways from converting conventional electric supply to renewable energy as substitution in long-term plan.
By using the renewable energy source, the lesser diesel fuel was burned to generate electricity. Hence, the carbon emission from diesel burning and green house effect is reduced. The Genting group realized that using renewal energy source not just simply reduce air, noise and water pollution but helps in reduction on operation cost, a win-win situation for both environment and cost-effectiveness.
Financial forecasting of Environmental Management System
At year 2009, the Genting Group has spent RM23.5 million on the Properties, Plant and Equipment (PPE) improvement under Environmental Management System. These included Freehold Building improvements, Plant, Equipment and Vehicles.
Advantages of Environmental Management System
Though EMS, the negative effects of the business operation such as waste production, emission from fossil fuel burning, air-water-soil pollution can be minimize effectively. Lesser energy requirement from the buildings proves energy saving, less heat production and helps to reduce green house effect. The production of organic fertilizer too helps to reduce maintenance cost and protects the soil from chemical contamination.
Disadvantages of Environmental Management System
The expenses for implementing EMS at the early stage are very huge and the investors won’t able to benefit in short-term period. For example, the infrastructure for developing renewal energy plan is very expensive, especially the Solar Panel. Time and management stress too is unavoidable and error might frequently occur. More and more professional talents were needed to enhance and bring the company to the front-line of innovation. However, hiring these professionals require a huge budget.
External Program- Contribution to the Betterment of the Society
The importance of contribution to the betterment of the society
Genting group is always interested to make an effort in creating a healthier, happier society which already highlighted in their philosophy. This is because of a good, healthy society comes from good people and the achievement that Genting has closely related to the local communities. From people to people, the Genting group does making contribution all the time to the locals as a return. Therefore, the group has working on several projects and activities to refine it.
The Details of contribution to society and charity events
Local Communities- the Genting group has put concentration on helping local communities to improve quality of living, they work with several charity group such as Women’s Aid Organization, Malaysian Pediatrics Foundation, Alzheimer Disease Foundation, Hospis Malaysia, Malaysian Liver Foundation, Gujerati Association, Tunku Azizah Fertility Foundation, St. John Ambulance and Red Cross Society.
Also, the Genting group joined with the Ministry of Transport Malaysia, Ministry of Education Malaysia, Road Safety Department and Road Safety Marshal Club to conduct a safety campaign to teach the youngsters about the importance of safety awareness. These included 4.5K primary school students of Malaysia attended, educated about road safety practices and all of them were gifted with a SIRIM-approved safety helmet.
One of the Genting’s agencies, the Awana Langkawi organized a public health check for local communities on Health Day and safety talk on Safety and Career Week.
On the other side, at Malaysia the group established GENM We Care Team, Awana We Care Team, Awana Kijal We Care Team and Awana Porto Malai We Care Team to encourage all of the employees join community service. These included conduct cleaning, food supply, provide repairing and maintenance service for the charity groups like “Badan Amal Nur Zaharah”, Selangor Family Aid Association, Ampang Old Folks Home, “Pusat Kebajikan Serendah “.
At England, the Genting Group is helping the communities by providing education on responsible gambling; do research on prevention and treatment of gambling problem. The Genting group has raised a fund in order to support the “Great” or Gambling Research, Education and Treatment Foundation; they too help the national charities to do fund raising activities.
OKU (Disability Group) & the unfortunates – the Genting group too cares about the disabled people, especially those who are underprivileged, hidden under the eyes of the society.
In Malaysia, with the volunteering support from employees, the guests and The Coffee Bean & Tea Leaf at Wisma Genting, the Wisma Genting Charity Week was conducted. The entire collected fund donated to the four charity organizations: The United Voice, The Cheshire Home Selangor, The Hope Worldwide and The Harvest Centre.
On the other hand, the group has hosted festival themed charity party on festive season such as fairytale Christmas Party for unfortunate children and elder citizens and two Hollywood Blockbuster movies were screened for the children as well. All the collection was handled to the 67units welfare homes and non-organizations.
In Singapore, the Genting group works with the local charity groups to raise fund for the under-privileged children. These charity groups are included ST School Pocket Money Fund, Mendaki, Sinda and CDAC.
Education & Sports- Educational & Sports are always play important role in shaping a good society. Therefore, Genting group has donated about half a million ringgit to Malaysian Institute of Management on built a modern, advance and sophisticated library or Genting Resource Centre. At sports, the group has sponsored certain sports event like Le Tour De Langkawi, King of Mountain (KOM), Junior Development Program of Selangor Tennis Association, sponsorship to Football Association of Malaysia (FAM) which won the FAA Suzuki Cup recently and the Pahang Hockey Association.
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Culture & Art- the Genting group collaborate with the Ministry of Information, Communication and Culture of Malaysia to promote “Cuti-Cuti Malaysia”, the local tourism, local culture and arts like “Orkestra Simfoni Remaja” or Youth Symphony Orchestra to let the youngsters have a platform to perform and brighten their talent. Youth Symphony Orchestra is a sub-program under a program named “Pusat Muzik Budaya” or Centre of Cultural Music.
Also, the group has organized World Championship of Arts Performing at Time Square, First World Plaza, Merdeka Stage and Outdoor Theme Park of Genting in year 2009.
With collaboration from The Strait Times (Singapore) and The Business Times (Singapore), the group hosted their very first event, Child Aid at the Festive Grand Theatre of Genting. They had successfully collected more than a million S$ to help the poor and unfortunates.
Financial Forecasting/achievement of the Genting Group’s Contribution
So far, the Genting Group has sponsored about RM500K on education facility, the Genting Resource Center. About the disability group, the Genting Group too has contributed at least RM360K to the underprivileged and disabled people (OKU). The festive event, ChildAid has collected more than a million S$ to help the poor, unlucky children. In year 2009, S$30,000 fund has risen for the ST School Pocket Money Fund and S$20,000 fund raiser for Singapore Red Cross Society. The Coffee Bean & Tea Leaf too joined in donate RM1 for each beverage they sold at the outlet during Wisma Genting Charity Week.
The Advantages of Contribution to the Betterment of the Society
Though contribution and charity for society, the Genting group is not simply a profit-gaining entity but group that able to show their caring and responsibility for the society. The group acts as a role model of the social-caring entrepreneur in the business world. More and more customers willing to spare their fortune at the Genting Berhad as they knew that part of the money they spend benefits the society.
The Disadvantages of Contribution to the Betterment of the Society
So far contribution to the betterment of the society is always a good intention. However, these acts may not agree and acceptable by some investors. On their opinion, charity works is regarded as a non-profit, non-benefit action especially in the capitalist-economy. They might withdraw their investment and “plant” it to other company.
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