Marketing Essays

Marketing Plan for a New Sim Card
Example essay. Last modified: 16th Jan 2018
Introduction: This marketing plan is designed for the launch of a sim card that is inserted into the phone. The sim card will then save all the data onto the card and will allow taking the card out and placing insi...

Competitive Analysis of the Global Toy Industry
Example essay. Last modified: 16th Jan 2018
Introduction: Welcome to the colorful world of teddy bears, singing dolls, miniature pianos that play nursery rhymes, battery operated cars and stuffed dogs and rabbits that walk, talk and shake hands. In one word...

Disneyland Strategic Marketing Analysis
Example essay. Last modified: 16th Jan 2018
Introduction: This report present the comprehensive back ground of the company and also I tried my level best to cover all the relevant aspects in accordance to the assignment that I have given. Moreover four major...

Marketing Plan and Strategy for Online Company
Example essay. Last modified: 16th Jan 2018
Introduction: The marketing plan explains the creation of an on line T-shirt Company by the name of The T-shirt. It explains on what grounds the company is made and the tactics to run the business. The situational ...

Amazon SWOT Analysis
Example essay. Last modified: 16th Jan 2018
Introduction: Amazon is an american electronic commerce company that has become an icon of internet business. Jeff bozos founded the company in 1994 and launched it online in 1995 as an online bookstore. However, t...

Strategic Quality and System Management in Damro
Example essay. Last modified: 16th Jan 2018
Introduction: Abstract: This report critically evaluating the strategic objectives, policies and practices standards of quality and consistency of products and services of Damro a SirlankanFurniture Company. The co...

Marketing Analysis of Aldi
Example essay. Last modified: 16th Jan 2018
Introduction: ALDI is a German Based Discount Supermarket Chain. Albrecht Discount is the full form of ALDI. The Supermarket Chain consists of two main groups. ALDI NORD and ALDI Sud. However both groups are ind...

Renault and Nissan Change Management
Example essay. Last modified: 16th Jan 2018
Introduction: Renault and Nissan were merged on 27 March 1999; The Renault-Nissan Alliance is the first of its kind involving Japanese and a French company. Renault was identified for modern design and Nissan for t...

Air Asia Marketing Analysis
Example essay. Last modified: 16th Jan 2018
Introduction: Airlines offer air transport services for passengers or cargo, normally with a recognized operating license. Airlines have leased or owned aircraft with which to supply these services. Airlines may fo...

SWOT and PEST Analysis of India's Telecom Sector
Example essay. Last modified: 16th Jan 2018
Introduction: INTRO Indian telecom industry world’s fastest growing industry(last three years 42%) and adding millions of customer monthly and reach to mark of more than 700 million customer mark in the end o...

Importance of Electronic Marketing in Business Today
Example essay. Last modified: 16th Jan 2018
Introduction: MARKETING MIX AND ONLINE MARKETING: Marketing mix, commonly known as the four P’s namely Product, Price, Place and Promotion was first suggested by Jerome McCarthy (1960) and is a vital aspect f...

Bajaj Two Wheeler Marketing Analysis
Example essay. Last modified: 16th Jan 2018
Introduction: Bajaj Auto Limited (BAL) was recognized in 1945, firstly launching scooters and three wheelers a centre in the Indian market. In 1991 it’s properties of the Indian government rule on foreign imp...

SWOT Analysis of Dominos Pizza in India
Example essay. Last modified: 16th Jan 2018
Introduction: The case described below is about Domino’s Pizza and its position in the market by analyzing it through different framework of analysis like the SWOT and the PORTER’S FIVE FORCES. Dominos ...

Strategic Management Report on Toyota
Example essay. Last modified: 16th Jan 2018
Introduction: Toyota Motor Corporation (Toyota) is the largest producer of automobiles in Japan and the world’s second largest automotive manufacturer based on production and sales. In 2010, Toyota sold 7.24 ...

Financial Analysis of Samsung
Example essay. Last modified: 16th Jan 2018
Introduction: In today’s era of digital there are companies drifted towards the digital technology. The company Samsung has made his position in the market by themselves and now days recognised as the most in...

Impact of Advertising in Indian Telecom Industry
Example essay. Last modified: 16th Jan 2018
Introduction: Impact of Advertising in Indian Telecom Industry on Its Customers The research is to study the Advertising in Indian Telecom Industry and its Impact on Customers. For this research the attempt is made...

Market and Company Analysis of Nestle
Example essay. Last modified: 16th Jan 2018
Introduction: Nestlé, the world’s leading food company, produces nutritious food and is conscious of the importance of informing the consumer about the link between nutrition and health. A healthy diet contr...

Fresh Direct PESTEL, SWOT and Porter's Five
Example essay. Last modified: 16th Jan 2018
Introduction: INTRODUCTION Direct food is an online order taker for the delivery of fresh goods to their customers. They promise to provide delivery to their customers at very next day. They are operating in more t...

Amazon Supply Chain Management and Logistics Management
Example essay. Last modified: 16th Jan 2018
Introduction: The case study I have chosen for my topic is on “AMAZON.COM”, the area where I would be focusing is on the core concept of e-business and the benefits it provide effectively in adopting e-...

Feasibility Study for Fast Food Restaurant
Example essay. Last modified: 16th Jan 2018
Introduction: I would first like to thank Mrs Sumaira Hamid for giving us the opportunity to conduct this project which has enabled me to understand fast food restaurants more closely and thus it defiantly increase...

Toyota: SWOT Analysis, BCG Matrix and Porter's Five
Example essay. Last modified: 16th Jan 2018
Introduction: Toyota is a Japan based company which was established in 1937 by Sakichi Toyoda and is the world biggest automobile manufacturers, Toyota has achieved a record sale of 9 million cars in five continent...

Marketing Concepts at the Starbucks Company
Example essay. Last modified: 16th Jan 2018
Introduction: EXECUTIVE SUMMARY It has been argued by some people that they think marketing contributes to evils appearing in the world caused by the criticism referring to the effects caused by advertising. None o...

Indian Biscuit Market: Segmentation and Customer Analysis
Example essay. Last modified: 16th Jan 2018
Introduction: For an effective and efficient segmentation, however, a mix of all of these above mentioned parameters have to be used. Extending the above concept of basis of segmentation, the criteria of segmentati...

Influences on Online Consumer Buying Behaviour
Example essay. Last modified: 16th Jan 2018
Introduction: Among the online shoppers there are many potential online consumers with an intention to purchase, but only few finishes the buying process (Shim et al. 2001). Buyers are online consumers who really m...

Marketing case study on TUI Travel: PESTEL and SWOT
Example essay. Last modified: 16th Jan 2018
Introduction: INTRODUCTION TUI illustrates one of the most amazing and successful strategic change of a firm, among the largest European companies. From 1997 to 2003, its management turned one of the oldest steel a...