This report is part of the MBA sem 3 and 4 curriculum. Under which 2 students in one group are supposed to study one industry and so we have selected Film Industry for our study.
The Indian film and entertainment industry, position at more than $8 billion, is one of the greatest increasing sectors of the Indian economy. Indian film industry forms the most key segment of entertainment sector. Indian film industry helps a lot in enlargement of entertainment industry & the growth of country, at large.
India has the world’s key movie industry in terms of the number of films produced. It is an enormous segment for foreign investment by corporatized entertainment companies.
The demand for films in India deeply affected by the social, political, legal, & technological etc. we also include how different environment affect film industry.
In this report we also include key issues as well as current challenges of Indian film industry.
Film Industry has increased significantly as a result of change from single producer to multiple production houses and according to sources even underworld plays vital role in producing films. Attitude of the film makers and audience has also changed over the years.
In this project we show the list of film producing companies and name of top ten companies on the basis of its market share. Yash raj films have highest market share in Indian film industry; Aamir Khan Productions is 2nd highest market share in Indian film industry, and Red Chillies Entertainment 3rd highest market share in Indian film industry. The above three film producing houses are the major players in Indian film industry by having key market share in India.
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GROWTH AND EVOLUTION OF TOURISM INDUSTRY IN INDIA
Hindi Film is the key part of the Indian film industry. It is used to refer the Hindi film industry in India. The term is often misunderstood as the whole of Indian cinema but it is only a part of the Indian film industry. Hindi Film Industry is the largest film producer in India and one of the largest in the world. Hindi Film Industry is one the most recognized film industry in the world with reach in diverse regions like Britain, U.S, Japan, Nepal, Canada and various parts of the world.
The Raja Harishchandra was 1st silent movie prepared in India. In 1920 approximately 30 films were prepared by Indian film industry, while this number increases to approximately 200 films in 1930. In 21st century approximately 100 films are being prepared yearly by the Indian film industry.
In 1940’s Indian film industries have artists like Dilip Kumar & Prithviraj Kapoor. This period is pre-independent India. In this era many filmmakers made patriotic films.
In 1950’s era was conquered by big and memorable artists like Ashok Kumar Raj Kapoor, Dev Anand, Guru Dut & Meena Kumari. During this era humour also started making its way in the Film Industry as Kishore Kumar’s “Chalti Ka Naam Gadi”. In 1957, “Mother India” became the leading Indian movie to accomplish the Oscars in the top overseas Film category.
In 1960’s urban India was left in the wake of India being looked upon as a growing nation. Development of law & order in the nation was the need of the hour thus films like “Kanoon” & “Kala Bazaar” dealt with this subject.
In 1970’s decade was mostly dominated by artists like Amitabh Bachchan, Rajesh Khanna, Jaya Bhaduri, Hema Malini, & Manoj Kumar. Films like “Mera Naam Joker”, “Seeta Aur Geeta”, “Aur Paschim” & “Anand” are a few of the most important films of this era. It was in this period that Amitabh Bachchan got the title of ‘Angry Young Man of Indian film industry. This era also saw the western influence on the Indian society with films like “Purab Aur Paschim”.
In 1980’s during this decade the impression of ‘Angry Young Man’ continued as plenty of films were prepared showing one man aggressive against the injustices of the society. This era also saw some other enormous artists like sridevi, Madhuri dixit, Anil Kapoor, Aamir khan, Rishi Kapoor, Vinod khanna, & salman khan. Films in this era are “Namkeen”, “namak Halal”, Chasme baddoor”, “The Burning Train” & “Mr India”.
In 1990’s this decade with bits and pieces of comedy films, war films and films based on life in underworld contributing to the victory of many artists. Salman khan, Shahrukh Khan, Kajol Priety Zinta, & Akshay Kumar conquered the Hindi Film Industry in this decade.
In 2000’s entry of Hrithik Roshan, Aishwariya Rai, Abhishek Bachchan, sonam Kapoor & Ranbir Kapoor continues as this decade is coming to an end. This decade saw lots of films being made on issues of terrorism. Films like Monsoon Wedding and Bollywood Hollywood appealed the NRI audience who are increasing in numbers day by day. Thus a new concept of ‘Hinglish’ cinema became popular among the young generation. Films like “Lage Raho Munnabhai”, “Lagaan”, “Gadar Ek Prem Katha”, “Dil Chahta Hai”, “Devdas”, “Taare Zameen Par”, “Ghajini” are some of the memorable movies of this decade. This decade would be remembered for A.R. Rehman who received an Oscar in the early2009.
PRODUCT PROFILE
3D films
Television
Amateur Films
Artists’ film and video
Animation Films
Corporate and Promotional Films
Documentaries Films
Fiction Films
Educational Films
Political and Campaigning Films
3D films
3D is motion picture that enhances the reality of deepness view. Resulting from stereoscopic shooting, a normal motion picture camera system is used to trace the photos as seen from 2 perspectives & unique projection hardware & eyewear are used to present the reality of deepness when viewing the film.
Chota Chetan was the 1st Indian 3D film. The movie was made in 1984. Chota Chetan was a massive box office achievement and earned approximately Rs 60 crore in 1984-85. The film also wins the President’s Gold Medal.
Television
A number of the collections collect local and national television broadcast material. This can contain original film and video master objects as well as “off-air” tape recordings of the programmes as they were relay.
Amateur films
This type of film generally shot on 16 mm film until the arrival of cheap cameras. The introduction of digital computer based editing significantly extended the technical value achievable by the low-budget filmmaker.
Artists’ film and video
Since the early on days, artists & film-makers have used the moving image to discover places, ideas, and the nature of the moving image itself by using both new & traditional techniques.
Animation Films
Animation is the quick display of a cycle of images to make a reality of progress. The mainly ordinary way of presenting animation is as a video, though there are other ways. This kind of appearance is typically accomplished with projector, camera and computer screens which can quickly rotation through images in a chain
Corporate and Promotional Films
Corporate video creation refers to corporate communications objects specially made for a use by a corporation, company & organization. A corporate video is frequently planned for a definite reason in a corporate & viewed only by targeted viewers.
Documentary films
Documentary films represent a large variety of non fictional movement pictures planned to document a few part of truth, mostly for the purposes of education & historical record.
Fictional Film
Fictional film is a film that tells an imaginary story or occasion. In this manner of pictures, realistic narratives and characters facilitate influence the audience that the relating invented story is real.
Educational film
An educational film is a film whose main reason is to inform. Educational films have been used in many kinds of teaching method.
Political and Campaigning Films
Lots of political organizations have used the film and videos to support their foundation. Films comprise images of demonstrations mutually regionally and nationwide, as well as films issues such as war & housing from the viewpoint of exacting political groups.
DEMAND DETERMINATION OF THE INDUSTRY
The common determinants demand are, prices of a substitute, prices of a complementary, Utility from it, ability to pay, Price of a goods etc. The demand determinations of film industry are as follows
Individual factors
It includes consumption patterns & experiential motivation
Films are experimental goods that customers engage in for enjoyment and fun which means that hedonic worth is the key object for the film know-how, whereas practical motives play an additional role. Thus active viewers consume films for aim-directed purpose. For some people, movement movies are more than just one more form of entertainment through which one can spend in the company of friends.
Elements such as the market share of India and domestic films, the top ten box-office admissions and the per capita admissions may give us with an general image of the individuals preference in the demand for a certain kind of film.
Industry-related factors
It includes marketing production & distribution.
Marketing
Value can simply be evaluated in terms of the spending experience, & constant information regarding a film is obtainable prior to procure, the quality of movies can be assessed by customers simply when watching them.
While box-office information responds to a mixture of motivation and wider promotion, we also require understanding the choice of a certain film over one more. For observed products, such as films, customers search for two kinds of information: observed and non-observed sources, television advertisement are experiential sources; they give a possibility to attempt the movie. Friends who have seen the movie can explain it and are hence another observed basis.
Production
The market achievement of film can be estimated to be influenced by the customer’s appraisal of a film worth. Worth, however, is hard to determine prior to viewing, consequently, audiences can understand production budgets as signals of a film high worth.
Distribution
Indian film producers were the primary to descend endogenous expenses into large-scale promotion & distribution which meant that Bollywood became and has remained relatively more capable at serving mass markets than movie clusters in extra large movie producing countries.
Cultural & Social factors
It includes social & cultural status, occupation and Education
Social factors such as earnings, education, and profession are probable to comprise significant ‘predictors’ of the demand for a definite type of films.
With value to our conceptualization of movies demand, we rely on the common proposition that little cultural capital customers favor entertainment that is fewer demanding in the difficulties it poses, while the taste of customers with superior cultural wealth.
PLAYERS IN THE INDUSTRY
Company
market share
(in %)
Yash Raj Films
36
Aamir Khan Productions
16
Red Chillies Entertainment
12
Dharma Productions
4
UTV Motion Pictures
4
Reliance Entertainment
3
Eros International
3
T-Series
3
Vinod Chopra Productions
2
Vishesh Films
1
Yash Raj Films
Yash Raj Films is an Indian film company established by Yash Chopra, an Indian film director and filmmaker who was considered a movie mogul in country. Yash chopra is son of Aditya Chopra also made films under the banner of yash raj films.
Aamir Khan Productions
Aamir Khan Productions was established in 1999 by film actor Aamir Khan with the purpose of making the movie Lagaan. The film was released in 2001. The movie was together a key critical and commercial achievement, and was chosen for the 74th Academy Awards in the greatest Foreign Language movie class.
Red Chillies Entertainment
RCE is an Indian motion picture making and supply company, located in Mumbai. The company was established in 2004 by film actor Gauri Khan & Shahrukh Khan.
Dharma Productions
Dharma Productions PLtd. is an Indian motion picture making and supply company, located in Mumbai. The company was established by Yash Johar in 1976. It is now running by his son Karan Johar subsequent to the death of the yash johar in 2004
UTV Motion Pictures
UTV Motion Pictures is a completely owned supplementary of UTV Software Communications Ltd., located in London films and entertainment making company.
Reliance Entertainment
Reliance Entertainment also known as Reliance BIG Entertainment and entirely owned subsidiary of the Anil Dhirubhai Ambani Group conduct its film and entertainment industry.
Eros International
Eros International is an Indian motion picture making and supply company, located in Mumbai. The company was established by Ramraj Nahta in 1977. It is a top worldwide corporation in the Indian film entertainment industry.
Other players are
Vinod Chopra Productions, T-Series , Vishesh Films, Excel Entertainment,
Balaji Motion Pictures, Shree Ashtavinayak Cine Vision Ltd, Illuminati Films, Prakash Jha Productions, Fox Star Studios, Nadiadwala Grandson Entertainment, Filmkraft Productions, Ashutosh Gowariker Productions, Vishal Bhardwaj Pictures
KEY ISSUES AND CURRENT TRENDS
Indian film industry over the earlier few years has been open towards foreign investments. This has cemented way for lots of international production firms to construct their entrance in Bollywood along with chance their offices in the India. As per FICC report, Indian movie industry is value $ 2.11 billion and is probable to observer a 9.1 percent growth till 2013.
World’s major film business in terms of making volume is undergoing a enormous international company with Reliance ADA Group signing a production deal with DreamWorks Studios, authorized by Steven Speilberg, a glowing Hollywood director, to create movies with the preliminary venture of US$ 825 million.
Subsequent the lines, Yash Raj Films have signed joint partnerships with Walt Disney, to make animated movies. S. Leela Bansali Films partnership with Sony Pictures Entertainment and TV 18 association with Viacom to form Viacom-18.
Adlabs has emerged as the only film chain in India given that 3D and 6D formats and PVR is all set to impart approximately $ 52.2 million to raise its film creation and bowling operation in India.
RECENT CHALLENGES
India has the world’s major film industry in terms of the quantity of movies produced 1000 films yearly, frequently in the Hindi language. Nowadays, the technology of movie-making in India is possibly the best among all developing nation’s while the films themselves stay typically repetitive in story line and comfortable.
The financing outline, centered on distributors, is supposed to have distorted since the 1960s when the studio classification collapsed and self-employed performers emerged. This gave grow to the ‘star system’ in which actor ceased to have lasting contractual obligations towards any film manufacture. Relatively, they began to work as freelancers unassailable fees in part to the box office performance of their new films. This enlarged costs of film production since the extra successful actors hogged key proportions of the producer’s funds.
Film production consequently became a risky business and the affiliation with various lenders strengthens more than the years. A low finances Hindi film can be completed for even as low as Rs. 15 million. A big finances movie can cost in surplus of $30 million.
India has a National Film Development Corporation which investments some of films. NFDC cannot be measured to play a vital role in the film industry since it finances else few movies which, too, are not of the kind that has prepared the Indian film industry so exciting.
PESTLE ANALYSIS
POLITICAL ANALYSIS
Factors are how a government intervenes in the nation. Particularly, political factors comprise labour law, tax policy, environmental policy, trade boundaries, tariffs, & political constancy.
Government Support
With compared to governments in other nations efforts by the government of India to encourage the film industry have been very nominal.
Government Initiatives
A SEZ is going to be constructed in Thiruvananthapuram exclusively for the film & animation industry. The Film Video Park made an excellent start when the Chennai-based Prasad Labs has made it its base to development every Malayalam movies for the subsequently two years. The government cans supplementary support investments & participation in the film industry by providing tax benefits.
ECONOMIC ANALYSIS
Factors comprise economic enlargement, exchange rates, interest rate & inflation rates. These factors have key impacts on how businesses work and formulate decisions.
India’s benefit in low costs has been exploited by lots of multinational production studios. The arrival of digital film coincided with the liberalization of the Indian economy and India open the remuneration of lower production costs, strong innovative and scientific skills and a large English talking people. This has led to the growth of state of the films & art in some Indian cities by the way of collaborating with international entertainment companies.
Indian film making firms cannot match their western counterparts in financial power. It is pointed out that state help in the form of tax holidays is crucial for success in the film making business.
SOCIAL ANALYSIS
Factors comprise the cultural aspects & contain health awareness, population expansion rate, age allocation and safety.
There is huge demand from this part of Indian population for a new medium that facilitate information & communication sharing, while at the similar time, being simply available to the masses via the TV. Products of interactive medium and film can plug this demand gap to a huge degree; they can be vast tools for education, awareness & entertainment between rural and urban areas illiterates in India.
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India can contribute in a more major way in the international films market, provided the country has built up essential manpower, with the related know-how, to fuel its growth. India has the probable to grow its film industry to approximately $ 1 billion in 2010, but will remain limited to $ 869 million on description of a scary demand-supply gap in the area of employable resources.
TECHNOLOGICAL ANALYSIS
Factors comprise environmental & ecological aspects, such as R&D, computerization, new technology and the velocity of technological alteration.
India’s film industry is growing at an amazing speed, the fact remains that this increases is mainly a result of the growing of “studios for hire.” The film industry is still youthful. The booming film outsourcing industry is continually demanding new skills & new infusion of talent into the industry.
Education in latest media has to be embedded into the normal curriculum. Students have to understand that they can have a profitable career as film maker or actor, & the governments as well as institutions have to establish programmes for their career progress.
LEGAL ANALYSIS
Factors comprise prejudice law, consumer law, employment law, antitrust law, & safety law.
Outsourcers have forever been afraid with the defense of their intellectual property in India. India is unsuccessful to take several actions against its violation. India needs to reinforce its intellectual property policy & ensure that companies working in the outsourcing area take strict steps to take care of client intellectual property rights.
ENVIRONMENTAL ANALYSIS
Factors comprise climate, weather & its change, which may particularly influence industries such as farming, tourism, & insurance. Furthermore, rising consciousness to climate change is affecting how companies’ works & products they offer.
Indian firms are facing a talent scarcity which influences their capacity to degree up their operations based on client demand. This also affects the client assurance in off shoring large chunks of work. Though Indian companies have set in place vast expansion tactics, these are often flawed by different reasons. Tie-ups with educational institutes are serving overcome this complexity.
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