Motion Graphics create around the websites that are reaching millions of users. The animation techniques that are used in web sites develop in the course of time. These improvements are still continuing, as the technology is getting more advanced every day.
The more web sites are approaching around the world, the more motion graphics need to require people needs and give them a point of view. After the introductory part, in the second part of the thesis, there are related works about the topic of the study relevant to the background of the thesis. Within these concepts, the contemporary situation of web design with e-commerce activities is analyzed by examining the effects of media transformation on the digital technology in today’s world.
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In this part, it is also aimed to try to examine the increasing importance of web mining in website design by integrating the web content, web structure and web mining. In the third part of the thesis, the importance of web design on online world is investigated and there are related works about web design. In the forth part, the function of the content for online videos is explained and the importance of videos on web design is shown in detail.
In the fifth part, the digital video and video formats used in the internet are explained and tried to examine the different application on these issues by taking You Tube as an example. In addition to these, the use of flash animation in websites by maintaining the benefits of creating webpages in flash and the drawbacks of the flash animation in web is discussed.
In the sixth part of the study, there is an application part with the use of After Effects in web applications by giving suggestions on how to design with this function. In the last part of the thesis, there is a conclusion part of the study.
In the contexts of all these parts, the conclusion of this thesis is the fact that the designers should always keep up with the technological improvements and they should make a research of the new things in this subject so that improvements of their methods move on.
2. BACKGROUND AND RELATED WORK
In this part of the thesis, it is analyzed the role of internet in e-commerce activities in today’s online world. Then, the increasing importance of web mining in webpage design will be distinguished in detail. The objective of this part is to investigate the effects of media transformation on digital technology. Therefore, we will first start with media convergence concept.
2.1 Effects of Media Transformation on Digital Technology in Today’s World
Without a doubt, the effects of media transformation on digital technology in today’s world are indispensible. Therefore, we will review the current and potential future impact of media convergence across an array of old-and new-economy media, and examine areas of public policy that will need to be addressed.
We will review the proliferation of media and the fragmentation of media usage for news, information, and entertainment over the past three decades. Also, we will explore how Internet companies are beginning to leverage the media of the old economy to build brand awareness and usage for their products and services in the new economy.
It is obvious that the conversion of analog signals to digital signals has been one of the major steps in making media convergence possible. Some of the key factors are the continued advances and decreasing cost of digital technology, low cost digital network infrastructure, media proliferation, media-usage fragmentation as well as the forecasted continued media proliferation and media usage fragmentation.
2.1.1 Media convergence
“Media convergence is the process by which different types of media content-news, information, and entertainment-found across various types of media platforms-text, images, audio, and video-are evolving into a single media platform through the Internet” (Rayport, 2001: 522).
Simply, media convergence can be defined as the evolution and migration of the many types of content from traditional, analog media platforms to a digital platform, or cross-platform, where all content will be accessible through various digital devices-wireless telephones, personal computers, PalmPilots, and interactive television set-tops, for example.
“Media convergence, and its expected synergistic benefits, has been a key driver behind several recent megamergers of media companies, including the mergers of America Online (AOL) and Time Warner, Viacom and CBS, The Walt Disney Company and Capital Cities/ABC, Tribune Company and the Times Mirror Company, and MCA and Vivendi” (Rayport, 2001: 522).
We examine how the possibility of media convergence has become a driving force behind several of the megamergers between media companies that have taken place in the last few years.
And we review the potential impact of media convergence on various media platforms and their current revenue models. Finally, we look at the public policy issues governing media convergence. In brief, the new economy is actually dependent on the traditional media channels to build an audience for new media.
2.1.2 Conditions that make media convergence possible
Through the use of a coder-decoder, analog signals can be converted to digital equivalents through an analog-to-digital (A-to-D) process, and digital bit streams can be converted into analog signals through a digital-to-analog (D-to-A) process.
These routine processes bring all types of analog signals into the digital domain as a series of “bits,” represented by 0s and 1s. These bits make fast, inexpensive, precise, and accurate computer-based processing, as well as mixing with other digital signals, possible. Ultimately, they are returned to the analog physical world for our consumption.
The first conditions that make media convergence possible are the the continued advances and decreasing cost of digital technology.
“Once text, audio, video, and graphics are in the digital domain, the digital forms of content are easily manipulated, combined, stored, and transmitted across the Internet and onto digital devices such as PCs, digital television sets, or any other type of Internet-enabled device” (Korper, 2001: 174).
Advances in computers, and the decreased cost of PCs and all their related digital technology, have led to the creation of a cost-effective common platform for placing all types of media content into binary form. Most media content now begins in digital form.
The second condition that make media convergence possible is low-cost digital network infrastructure.
“The development of a nonproprietary Internet Protocol (IP), Hypertext Transfer Protocol (HTTP), and HyperText Markup Language (HTML) allowed Internet hardware and software development to occur in a relatively unencumbered environment” (Krishnamurthy, 2003: 122).
The standardization of HTTP and HTML led to the development of a universal graphical user interface for the Internet browser, which reduced navigation to a click of the mouse. With the knitting of commercial-use restrictions, the Internet fast became the backbone of digital communications-and the low-cost digital network infrastructure of the World Wide Web began its explosive growth.
Thirdly, the condition that make media convergence possible is the media proliferation.
“At the start the twentieth century, daily printed newspapers were the only form of mass media. In the 1920s, radio and magazines emerged as additional sources for news, information, and entertainment. After World War II, in the late 1940s and throughout the 1950s, broadcast television emerged, and TV sets became the primary media source in many American households” (Rayport, 2001: 523).
In the 1960s, most Americans had just three network channels to choose from; by the 1970s, cable television had emerged, with channels such as HBO and Turner Broadcasting’s TBS Superstition picking up viewer traffic. Cable television expanded
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