As we used questionnaire in our research, and we asked different questions from 39 visitors in Cambridge city centre for observing their opinions. Pie charts are used to display results in visual form. All information gathered from visitors, converted in to pie charts and displayed above. Pie charts are showing opinions obtained from real visitors with the help of questionnaire.
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Very first question was about their general information. General information included nationality, age and occupation. Nationality asked from visitors. Among the 39 visitors, our sample, 44 percent were female and 56 percent were male. Age of 41 percent were in between 18 to 30 years and 26 percent were in between 31 to 40 years. 12 percent were in between 41 to 40 and remaining were above 41.
Question about occupation, 36 percent visitors said that they are currently unemployed and 31 percent visitors were students. 10 percent were businessmen and outside the Cambridge and 21 percent are doing job anywhere. 13 visitors out of total 39 said that they are visiting very first time Cambridge and 9 visitors sad they have second trip. 6 visitors said they have third trip and 11 visitors are enjoying their fourth or more trip.
In the question in which type were asked, 33 percent were enjoying their independent trip and just 18 percent said they were with their friends and family. Large portion of visitors, 31 percent, were on their educational trip, trip to Cambridge University, ant 13 percent visitors were on business trip. How long they stay here? 13 percent said just for half day and 26 percent said for full day. 38 percent were living more than 2 days in Cambridge and 8 percent answered, not yet decided. In the question, what they do in Cambridge, 8 percent said enjoying boat tour and 18 percent said they are enjoying weather by walk. 36 percent said they are here for train trip and 31 percent said on road. 2 percent use to spend time by horse carriage trip.
What services they used in Cambridge? All visitors vote for sightseeing tour with 5 percent, local transportation with 20 percent, food and beverages with 31 percent, accommodation with 9 percent and 24 percent they consumed other facilities and services. Unique question, did they enjoy Cambridge? 92 percent, definitely, said yes. 8 percent respond with No, due to some reasons. Quality of services used, good response seen in Cambridge’s favour. 0 percent vote for low quality, 8 percent vote for fair and 39 percent visitors said quality of services was good in Cambridge. 20 percent said quality of service was very good and 8 percent vote for excellent. 25 percent give no answer to this question.
In the last, simple question were asked and that is will they visit Cambridge again? 58 percent, more than half of total visitors said yes of course they will surely visit. 28 percent said it depends on future conditions, they are not sure yet and 21 percent said you way, they are now finding new better place for tour.
With the help of questionnaire and other methods used in our research, Tourists’ motivation and experience towards Cambridge, different opinion collected from real visitors. Results showed that most of visitors are male, under 40 years age, students, employed and businessmen, and visiting Cambridge for more than 2 time and willing to revisit it again. Reasons behind these answers are somehow related to culture and nature of Cambridge. Cambridgeshire is famous for University initially and then city of technology. Students like to visit the university and more than 25,000 students are resident of Cambridge. University of Cambridge is included in world’s top five universities. That’s why major portion of visitors is consist of students in different area.
Cambridge city is also famous for technology. Software and bioscience are core industries operated in Cambridge and that’s the reason of business trips. All technology related organizations have offices and research centres in Cambridge. Meetings and convocations are being held in this city. Other reasons behind these results are games being held in Cambridge city. Cambridge city is famous for cricket, football, rugby, water sports and varsity sports. Varsity sports are sports play under Cambridge University against different universities and have lots of attractiveness for the visitors inside and outside the Cambridge city. Strawberry flavour music and art festival are also reason behind motivations for the visitors coming in Cambridge.
Questions about services used in Cambridge and quality of used services indicate that visitors like the way they enjoy in Cambridge and they liked food, transportation system and accommodations in Cambridge and they selected these services and facilities as a good quality services. This is also reason behind the motivation of being visited Cambridge again and again and some visitors visited Cambridge for more than 4 times due to facilities provided here. Cambridge skyline, Quayside, Silver Street, King’s Parade and Trinity Street, places famous for trips in Cambridge and different festivals and events are also reasons behind the tours and trips in Cambridge.
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Conclusion
From the questionnaire, what we collect from the real visitors and tourists is data of our research and. Conclusion can be easily drawn through or finding as reasons are simple and logical behind the motivation for tourism in Cambridge. Visitors are most likely, students, businessmen, sports lovers, independents, willing to stay here for longer period because of verity of services provide and quality of services used. Primarily there are some reasons visitors used for motivation to visit Cambridge. Results shown that visitors from different area have same characteristics and main factor forcing behind motivation is age and occupation of sample visitors. Under 40 years are in large quantity visiting Cambridge and by occupation, students and businessmen are large art of tourist. People who are free also visit more Cambridge. University of Cambridge and industry of technology is main source of motivation for tourists. City of sports, festivals and events are also motivation for visitors and people who like picnic and visiting different places used these motivations for Cambridge.
Question asked from sample visitors, did they like trip in Cambridge, showed the density of likeness Cambridge and question, will they visit again, showed the attractiveness of tourists toward the Cambridge. Overall, research helped to indicate the source of motivations behind the visit to Cambridge. One finding is, friends and family tours are more preferable from the tourist because of nature and culture of Cambridge city. Results indicate that tourists are more willing to use this place again for their trips and visits. Due to technological city, business world compellingly need to have visit this place.
Recommendations
Cambridge city is a great place to visit for family tours, educational tours, sports and music lover. Cambridge is not place where you can find some historical places ad old thing. Cambridge is full of urban tourism and based on new beauty. As Cambridge city is famous for education and technology, government must take more steps to increase efficiency in these areas because people point of view about Cambridge is good and green. Events and festivals are another sources of motivation for tourists. Local authority should promote events in worldwide in order to increase the strength of visitors.
Varsity sports can be used as another main source of motivation for tourists because varsity sports are included large numbers of games and there is need to launch them as a regional festival. From the evaluation of people’s opinion, most of them said that beside the spots, technology and educational motivation, there is also need to motivate children for tourism. Creating attractiveness for children and young generation can be great source of tourism.
Improvement in facilities and supporting services can also help to increase the attractiveness of visitors. There is need to plan for vocations in order to grape more visitor’s time and money. With beginning of 20th century, economy was rapidly growing so managing Cambridge is quite easy in betterment of tourism. Use of different ideas in tourism plan, can influence in future. Entertainment companies can be used for attracting tourists.
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