Marketing Essays

Marketing Strategy of Mercedes and BMW
Example essay. Last modified: 15th Jan 2018
Introduction: What is marketing? Who really knows? In our era, most of the people have in their mind a different meaning of the marketing. For me, marketing is a mean which pulls the strings of our economy. The lan...

Ethical Marketing Strategies in the Pharmaceutical Industry
Example essay. Last modified: 15th Jan 2018
Introduction: Ethical marketing refers to the application of marketing ethics into the marketing process. Ethical marketing generally results in a more socially responsible and culturally sensitive business communi...

Total Quality Management (TQM) at McDonalds
Example essay. Last modified: 15th Jan 2018
Introduction: Executive Summary The purpose of this assignment to elaborate about Total Quality Management based on how it implements and how it impacts on an organization. For this assignment I have selected McDon...

Failures of Transactional Marketing: An Analysis
Example essay. Last modified: 15th Jan 2018
Introduction: A. R. Lacey (1996), in Dictionary of Philosophy explains paradigm as “a shared assumption or an accepted theory which governs the outlook of an epoch and its approach to scientific problems R...

Factors Influencing Brand Loyalty Among Notebook Users
Example essay. Last modified: 15th Jan 2018
Introduction: In this new era of globalization, the rapid development of the technology is growing so fast and more challenge to manufacturers or marketers. A huge number brand of notebook was in the market and mor...

Sainsburys Opportunities for Expansion: Analysis
Example essay. Last modified: 12th Jan 2018
Introduction: 1. Introduction The aim of this report is to analysis the accessibility and strategies for Sainsbury’s to entry India retailer market. Based on findings, the report employs Dunning OLI theory an...

Indian Tobacco Company Analysis
Example essay. Last modified: 12th Jan 2018
Introduction: Indian Tobacco Company ITC Limited, a Rs. 8000-crore Indian conglomerate, and a market leader in the tobacco industry has been strategically diversifying into other related and unrelated businesses si...

Consumer Buying Behaviour In Textile Retailing
Example essay. Last modified: 12th Jan 2018
Introduction: Consumer behaviour is a complicated and diverse area of study. Since marketing is based on identifying, anticipating and providing customer needs it is important to understand them. There are two pred...

Impact Of External Influences on Consumer-Decision Making
Example essay. Last modified: 12th Jan 2018
Introduction: Consumer behaviour is a steady ambiguity and even though there has been some achievements in planning consumers’ behaviours, sometimes we just don’t know how things going on and how some f...

Marketing Analysis Of Singapore Airlines
Example essay. Last modified: 12th Jan 2018
Introduction: The airline industry is one of the fast growing industries in the world irrespective of its criticism. The genesis of aviation in 1909 was by the Wright brothers who flew their first successful flight...

Energy Drink Market Analysis
Example essay. Last modified: 12th Jan 2018
Introduction: Introduction Background of the energy drink market Currently, the beverages industry shows a strong growth, and the energy drinks industry particularly expects further growth in the near future. Caffe...

Local, National, Private and Global Brand Differences
Example essay. Last modified: 12th Jan 2018
Introduction: Brand has becomes a familiar things toward the consumer, having a brands also help consumers in many ways and anything that was unbranded will going hardly in the market. The brands also could create ...

Marketing Plan for Launching a Chocolate Brand India
Example essay. Last modified: 12th Jan 2018
Introduction: India is on the move and so are the markets in India. Apart from economic changes. India is also facing social changes like changes in life style, hobbies etc. New fashions, Advertisements holidays, e...

Analysis of the Australian Fashion Industry
Example essay. Last modified: 12th Jan 2018
Introduction: Australian Fashion Well known Australian designers Lisa Ho, Collette Dinnigan, Sass & Bide, Ksubi, Jayson Brunsdon, Leona Edmiston and Kit Willow are taking the world by storm and expanding into ...

Coca Cola Entry Methods and Strategy Analysis
Example essay. Last modified: 12th Jan 2018
Introduction: Introduction Since the Coca-Cola was formulated by pharmacist Dr. John Stith Pemberton in Jacob’s Pharmacy in Atlanta, Georgia in the U.S., passing by 140 years it became the world’s large...

Importance of Customer Satisfaction
Example essay. Last modified: 12th Jan 2018
Introduction: Customer Service Introduction According to Hansemark and Albinsson(2004), satisfaction is an overall customer attitude towards a service provider, or an emotional reaction to the difference between wh...

BIC Cello Pens Company Analysis
Example essay. Last modified: 12th Jan 2018
Introduction: CELLO WRITING INTRUMENT & CONT. PVT. LTD A Quote by me For th All Mighty PEN: “This pen will seem to be a very simple one but it is for all those who signature with pride and dignity the one wh...

Coffee Bean & Tea Leaf: Marketing Mix
Example essay. Last modified: 12th Jan 2018
Introduction: The Coffee Bean & Tea Leaf, a very popular organization around the world. It is started in 1963 and created by Herbert B. Hyman and Mona. Herbert B. Hyman is the founder of gourmet coffee in Cali...

Adidas PEST and SWOT Analysis
Example essay. Last modified: 12th Jan 2018
Introduction: The Footwear Industry is a mature industry; it consists of giant players like Nike, Reebok, & Puma on one hand and millions of small retailers in the unorganised sector on the other. This industr...

Smiths Group SWOT and PESTLE Analysis
Example essay. Last modified: 12th Jan 2018
Introduction: Introduction: Smiths Group was first established as a family clock and watch business in 1851 by its founder Samuel Smith. Later in 1944 S. Smiths & Sons (Motor Accessories) public limited compan...

Tesco's Marketing and Expansion Strategy Analysis
Example essay. Last modified: 12th Jan 2018
Introduction: With contemporary society of fluctuating customer preferences, dynamic market, shifting competition, reforming government, advanced technologies, change in economies, and transforming demography, it i...

Achieving Competitive Advantage: IKEA Case Study
Example essay. Last modified: 12th Jan 2018
Introduction: Strategic business units in IKEA Each country is a strategic business unit in IKEA as they are all a part of the organisation but for which there is a distinct external market for goods or services an...

Localized Value Proposition Analysis for Toyota
Example essay. Last modified: 12th Jan 2018
Introduction: Introduction Toyota motor company, who started a comprehensive partnership with FAW (First Auto Works) in 2002, has achieved great success in China, the market share expanding from 2.4% in 2003 to 7.3...

Singapore Airlines: Business, Marketing and Operations
Example essay. Last modified: 12th Jan 2018
Introduction: This paper study is based on Singapore Airlines (SIA), in this case study the project has discuss about the SIA’s Business, Marketing and operational strategy, what are the changes is the SIA...

Evaluation and Control Methods at McDonalds
Example essay. Last modified: 12th Jan 2018
Introduction: Evaluation and Control of Marketing Plans I. Abstract Every commercial organization looks to the bottom line to measure their degree of success over a given fiscal period, and as a barometer of perfor...