Marketing Essays

Marketing Analysis of Avon
Example essay. Last modified: 12th Jan 2018
Introduction: David H. McConnell founded the company in 1886 at the age of 28 years old. He sold books door-to-door and distributed perfume to lure women to buy his books. His perfume was more popular than his book...

IKEA's Marketing and Expansion Strategy Analysis
Example essay. Last modified: 12th Jan 2018
Introduction: This report is a follow on from the in class IKEA presentation based on the IKEA case study ‘IKEA-Managing global expansion’. Being a multinational successful organisation there would be v...

Marketng Analysis of Bajaj Fans
Example essay. Last modified: 12th Jan 2018
Introduction: Critically analysis of the Bajaj fans contribution of marketing planning to the process of the strategic development In the strategic development process begins with strategic planning. Strategic plan...

Production Strategies Adopted by Toyota
Example essay. Last modified: 12th Jan 2018
Introduction: Constantly since the company was founded in 1937, The TOYOTA MOTOR CORPORATION and their supplementary (“TOYOTA”), have incessantly strived to contribute to the sustainable expansion of so...

Think Global, Act Local Agenda
Example essay. Last modified: 12th Jan 2018
Introduction: In this assignment, I will present my views on “Think global, act local” by giving different examples from different companies. Globalization means developing standardized products markete...

Dualit's Marketing Strategy Analysis
Example essay. Last modified: 12th Jan 2018
Introduction: Over the next three years the market for kitchen products and appliances is expected to grow by up to 17.6% (Datamonitor, 2009). This growing market makes it the ideal time to be the manufacturer of t...

Big Skinny Online Marketing Development
Example essay. Last modified: 12th Jan 2018
Introduction: Big Skinny Case Analysis Executive Summary In 2010, Big Skinny CEO Kiril Alexandrov was looking to transcend from retail distribution and print advertising to the world of online marketing to achieve...

Online Banking Advantages and Disadvantages
Example essay. Last modified: 12th Jan 2018
Introduction: Jump to: Advantages of Online Banking | Disadvantages of Online Banking | Types of Online Banking | Findings | SWOT Analysis of Online Banking | Banking Security Systems | Issues of Implementing Onlin...

Barco NV Analysis: SWOT, Position and Product Life Cycle
Example essay. Last modified: 12th Jan 2018
Introduction: Barco NV is one of the top three global manufacturer, focused on expensive, high-quality products in a niche market. It focuses on the graphic projector, projector market has the greatest growth and i...

SWOT Analysis of Etisalat
Example essay. Last modified: 12th Jan 2018
Introduction: Etisalat is the leading operators of telecommunications in Middle East & Africa. Its headquarters are located in U.A.E. Etisalat is one of the largest and renowned telecom company in the world. I...

Role of Private Universities in Bangladesh Higher Education
Example essay. Last modified: 12th Jan 2018
Introduction: Role of Private Universities in the Higher Education of Bangladesh: A Case Study on USTC from Strategic Marketing Perspective Abstract The true growth of an economy depends on the development of a nat...

Nintendo Market Analysis
Example essay. Last modified: 12th Jan 2018
Introduction: Introduction: The purpose of this assignment is to how do marketing research through analysis data of existing product, Nintendo Wii, competitors, and environment to achieve an increased understanding...

Sector Analysis of the Nigerian Clothing Market
Example essay. Last modified: 12th Jan 2018
Introduction: INTRODUCTION This section of the report is divided into segments and I’m going to look into the sector analysis of the Nigerian clothing market through online databases, company reports, magazin...

History and Marketing Strategy of Apple Inc
Example essay. Last modified: 11th Jan 2018
Introduction: History and background of the company: The history and the back ground of Apple Inc which used to be Apple Computers, Inc when they first started in California USA and become a multinational company w...

Environmental Factors for International Marketing
Example essay. Last modified: 11th Jan 2018
Introduction: A Key Challenge For International Marketers Is To Develop A Good Understanding Of The International Business Environment. Identify The Key Environmental Factors That Are Of Importance To The Success O...

Pest Analysis of McDonalds in Malaysia
Example essay. Last modified: 11th Jan 2018
Introduction: PEST stands for – Political, Economic, Sociological, and Technological. PEST analysis is an effective tool to audit company’s environmental influences which can be used for strategic decis...

Marketing Strategies of Hyundai in India
Example essay. Last modified: 11th Jan 2018
Introduction: A marketing strategy explains how the business will achieve the objectives laid down in the overall marketing plan . The marketing strategy explains how the business will reach its target audience , w...

Community Relations of MAS holdings
Example essay. Last modified: 11th Jan 2018
Introduction: In any company, the greatest challenge is managing the business. To support this end, a companys relationship with the community plays a pivotal role. In terms of corporate social responsibility MAS H...

History of Skin Care| Cosmetic Company Analysis
Example essay. Last modified: 11th Jan 2018
Introduction: I. History of Skin Care Skin care is very ancient; it goes back to the prehistoric times where cave women and cave men deployed all their efforts to survive the severe weather conditions as they did n...

Customer Lifecyle Case Study: Toyota and HP
Example essay. Last modified: 11th Jan 2018
Introduction: Let us raise a question – what is the main goal of a business company? What is the common aim of all its internal units? The answer did not change from the old times till nowadays – itR...

Cultural Differences in International Marketing
Example essay. Last modified: 11th Jan 2018
Introduction: 1.0 INTRODUCTION The past few decades has witnessed a growing number of businesses expanding their operations internationally. This expansion has led to a number of marketing strategies been adopted b...

Mini Bran Re positioning Analysis
Example essay. Last modified: 11th Jan 2018
Introduction: According to the book Strategic brand management by Kevin Lane Keller (2008) , Identifying and creating brand positioning is the first and important stage of the strategic brand management process. Po...

HSBC Pricing Strategy Analysis
Example essay. Last modified: 11th Jan 2018
Introduction: As long as the wider economic situation remains doubtful, it is advisable for HSBC to adopt a wait-and-see approach – and a careful look at their businesses, stress testing them for both economi...

IKEA: Strategic Planning Analysis
Example essay. Last modified: 11th Jan 2018
Introduction: IKEA is a home products retailer with its branches spreading internationally and is privately owned. It sells furniture, Bathroom and Kitchen items and accessories in flat packs. IKEA is the worlds la...

Marketing Plan and Analysis of Shaving Cream
Example essay. Last modified: 11th Jan 2018
Introduction: The shaving cream Introduction :- Shaving cream is a substance that is applied to the face or wherever else hair grows, to provide lubrication and avoid razor burn during shaving. Shaving cream is oft...