Marketing Essays

Marketing and Organisation’s Micro- and Macro-environment
Example essay. Last modified: 11th Jan 2018
Introduction: Marketing Macro Organisation Marketing and the organisation’s micro- and macro-environments 1. The micro-environment The term micro-environment denotes those elements over which the marketing firm ...

Comparison of Nandos and KRR
Example essay. Last modified: 11th Jan 2018
Introduction: KRR is a rotisserie chicken restaurant that was founded in 1991 by country music singer Kenny Rogers and former Kentucky CEO John Y. Brown, Jr. More consumers are concerned about the healthy lifestyle...

Total Quality Management (TQM) in Fly Emirates
Example essay. Last modified: 11th Jan 2018
Introduction: .Emirates in the Middle East is the major airline and subsidiary of emirates group. It is the national airline of Dubai, United Arab emirates which thus operates near around 2000 passenger’s fli...

Market Analysis of Tesco
Example essay. Last modified: 11th Jan 2018
Introduction: Tesco is the worlds 3rd largest retailer and the UK retail sector leader. Its primary activity is based in the United Kingdom and the company is expanding into international markets, which are China, ...

Porter's Five Forces Study of Starbucks
Example essay. Last modified: 11th Jan 2018
Introduction: Executive Summary: Given case study maps the situation of the company in 2009. In this assignment we will date back to a timeline of about 25 years and see how Starbucks developed their business. We w...

Telecommunications Services of Trinidad and Tobago Company
Example essay. Last modified: 11th Jan 2018
Introduction: I have been employed with the Telecommunications Services of Trinidad and Tobago Company Limited (TSTT) for the past fourteen years. TSTT was historically, the single provider of telecommunications se...

Philips: Marketing, Launch and Sales Processes
Example essay. Last modified: 11th Jan 2018
Introduction: One of the most essential parts of managing a successful company is how successfully it manages to launch and market a new product in the market. It depends on the company whether they want marketing ...

McDonalds and Tesco Promotional Mix
Example essay. Last modified: 11th Jan 2018
Introduction: 1A. Mc DONALD’S: COMPANY OVERVIEW Dick and Mac McDonald founded the very first drive-in and self service restaurant in California, US in 1940. Today McDonalds is one of the leading fast-food ret...

Marketing and Strategic Analysis of Virgin Active
Example essay. Last modified: 11th Jan 2018
Introduction: 1. Introduction The UK has had an overwhelming increase in the leisure industry market involving gymnasiums. This report will include a strategic review of Virgin Active and also evaluate the challeng...

SWOT and PESTEL Analysis of Seafood Restaurant
Example essay. Last modified: 11th Jan 2018
Introduction: SUMMARY Jack Sprat is the owner of seafood restaurant in a coastal town. He is 60 year old and doctor has advised him to take rest so he had appointed a Manager to look after the business operation an...

Oishi: Strategic Marketing Plan
Example essay. Last modified: 11th Jan 2018
Introduction: Part 1 Oishi’s Strategic Marketing Plan 1 Introduction Oishi is the leading snack food manufacturer in China. Since its establishment in 1993, Liwayway Holdings Company Limited, owner of the Ois...

Family Decision Making Purchase of Vehicle
Example essay. Last modified: 11th Jan 2018
Introduction: 1.0 Introduction. Interviewing 3 family to identify the decision maker in the family. The decision maker of a family is important. The way the decision made during a buying process involves of few fac...

Marketing Strategies Used By Nokia
Example essay. Last modified: 11th Jan 2018
Introduction: In order to execute the project on hand I have select Nokia. Nokia was founded by Fredrik Idestamin in 1865 as public limited company. Nokia is leading the cellular phone industry with around 38% of t...

Solving the Online Offline Channel Conflict
Example essay. Last modified: 11th Jan 2018
Introduction: Adding an online channel to a pre-existing offline channel can present a variety of challenges to a company. The e-business strategy of the online channel must be properly aligned with the business st...

Consumer Choice Behaviour: UK Nightclub Industry Analysis
Example essay. Last modified: 11th Jan 2018
Introduction: From about 1900 to 1920, working class Americans got together at bar to dance with the music played on a piano or a jukebox, and this is the early origin of the nightclub (Smith, 2001, p. 3). Nowadays...

Development of Global Expansion Strategy: India to Britain
Example essay. Last modified: 11th Jan 2018
Introduction: What started as an export house has today become a successful retail business presenting Indian textiles in a variety of natural fibers, and home products including furniture, lights and lamps, statio...

Google's Competitive Strategy: Analysis
Example essay. Last modified: 11th Jan 2018
Introduction: a) Cost Leadership Strategy-Any organization achieves competitive advantages by able to produce goods or services at a low cost. It lowers the operating costs in order to achieve this strategy. Cost a...

Customers Needs of Marks and Spencer
Example essay. Last modified: 11th Jan 2018
Introduction: Introduction of Marks and Spencer In 1998, Marks and Spencer became the first British retailer to make a pre- tax profit over £1 billion, but a few years later it plunged into a crisis which lasted f...

Impact of E-banking on Traditional Banking Services
Example essay. Last modified: 11th Jan 2018
Introduction: Introduction: In order to introduce e-banking and traditional banking this part of the article is explained a short background of established bank, problem statements, research question and the resear...

Buyer Supplier Relationship in JIT Environment
Example essay. Last modified: 11th Jan 2018
Introduction: Executive Summary The main purpose of this proposal is to outline the research methodology that will be adopted to structure a dissertation on the Buyer supplier relationship in a JIT environment. The...

BMW: Marketing Process Analysis
Example essay. Last modified: 11th Jan 2018
Introduction: “Marketing is a social and managerial process by which individuals and groups obtain they need and want through creation and exchanging products and values with others” (Kotler et al. 2005...

Micro Cars Ltd of Sri Lanka
Example essay. Last modified: 11th Jan 2018
Introduction: 1.0 Introduction Micro Cars Ltd was established in Sri Lanka in 1999 by the guidance of Chairman/CEO of Micro Cars Ltd Dr. Lawrence Perera with the intention of introducing (manufacturing) low cost bu...

PESTEL and SWOT Analysis of Homebase
Example essay. Last modified: 11th Jan 2018
Introduction: Homebase is the UK’s second largest home improvement retailer and is recognised for choice, style and customer service across the wider home enhancement market. It has more than 300 large, out-o...

Macro-environment and Micro-environment for Topshop
Example essay. Last modified: 11th Jan 2018
Introduction: Introduction As a global marketing manager of Topshop, it is very necessary to think about expanding its global marketing. China is a good choice as it owns a large number of persons. And, alongside c...

Fonterra Organisation Analysis
Example essay. Last modified: 11th Jan 2018
Introduction: In this assessment I would like to discuss about Fonterra organization which is famous for the service of its milk and other dairy products. Fonterra is a multinational company providing its services ...