Marketing Essays

The Importance of Marketing
Example essay. Last modified: 21st Sep 2021
Introduction: Marketing is the process of communicating the value of a product or service to customers. Another definition of marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people....

Literature Review on Online Shopping
Example essay. Last modified: 21st Sep 2021
Introduction: This chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study. Throughout this chapter, there will be comprehensive discussion on theoretical and practical views of previous studies done in online shopping and offline shopping for apparels....

Marketing Strategies of Cosmetics Company L’Oreal
Example essay. Last modified: 21st Sep 2021
Introduction: The market chosen for this assignment is for cosmetic products which have already a huge market and growing at a rapid rate with consumers having contrasting working attitudes and style, and companies producing goods according to the local requirement in accordance to the wants of the customers and consumers....

Importance of International Advertising
Example essay. Last modified: 21st Sep 2021
Introduction: International business is taking different shades and is unavoidable today. This dynamic world is rapidly changing to the extent that it has been reduced to a “Global village”. This assertion is true in every sense because what happens in one part of the world has a rippling effect on some business transaction thousands of kilometres away....

Importance of Good Product Design
Example essay. Last modified: 20th Sep 2021
Introduction: The main objective of this report is to examine product design by explaining how it is been influenced by the customer and to also show where it can be identified on the value chain of an organisation....

Analysis of Kraft's Takeover of Cadbury
Example essay. Last modified: 20th Sep 2021
Introduction: Cadbury’s origins date back to almost two centuries when it was founded by John Cadbury who started the business by selling cocoa and tea in Birmingham, UK. Kraft, on the other hand, is a US company about a century old, which started off as a door to door cheese business but expanded into other confectionary items....

Marketing Strategy for Coca Cola Company
Example essay. Last modified: 20th Sep 2021
Introduction: This study provides a report on marketing strategy adopted by the Coca-Cola Company. Included in the report are the various marketing and/or business issues and opportunities facing Coca-Cola Company, as well as the characteristics of its current and potential customers....

The Marketing Strategies of Holiday Inn Hotel
Example essay. Last modified: 9th Sep 2021
Introduction: This assignment looks at the marketing strategies of Holiday Inn Hotel. It is one of the most recognised hotel brands with a global reputation for service, comfort & value....

Product Analysis of Heinz Beans
Example essay. Last modified: 9th Sep 2021
Introduction: By the development of people’s living standard, many people would like to have a high quality, healthier and more balanced breakfast. For this market, Heinz Baked Beans was released by H.J. Heinz Company. It has many flavours and not expensive, thus every people can buy it and make a better breakfast....

Differentiation in the Marketing of Fashion Clothes
Example essay. Last modified: 9th Sep 2021
Introduction: Assignment on differentiation in the marketing of fashion clothing including strengths and weaknesses of the UK market and key players, and opportunities for market entry....

Analysis of Moleskine Marketing
Example essay. Last modified: 9th Sep 2021
Introduction: Moleskine was founded in 1997 by a small Milanese publisher that wanted to revive a product that is rich in history and tradition. Based on the case study we are aware that moleskine is trying to bring back a product that soon to be vanished....

How Companies Identify Attractive Market Segments
Example essay. Last modified: 9th Sep 2021
Introduction: Marketing might be characterized as a way of distinguishing and fulfilling shopper needs in quite a course as to accomplish the organizations targets for productivity, survival or development. At the point that looking to improve another marketing procedure for a certain section there are various stages that are imperative, if the fight is to be a victory. At first groups will investigate the present inside and outer scenario....

Travel and Tourism Entrepreneurship
Example essay. Last modified: 9th Sep 2021
Introduction: Travelling and tourism can be considered as one of the best businesses in the contemporary world. The ever increasing need of tourism and Travelling has made this business low risk and successful because people from all over the world travel and arrange tours....

An analysis of Starbucks using Game Theory
Example essay. Last modified: 9th Sep 2021
Introduction: Starbucks Corporation is an American multinational coffee company and cafe chain with over 20,000 stores across the world, the majority of which are located in the United States, making it the largest coffeehouse in the world. Starbuck’s name is inspired by the character of the first mate in the Herman Melville’s all-time classic novel Moby Dick....

Evaluation of Service Quality at KFC
Example essay. Last modified: 8th Sep 2021
Introduction: KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC is touted to be the world’s No.1 Chicken QSR and has leadership position across many countries like UK, Australia, South Africa, China, USA, Malaysia and many more. KFC is the largest brand of Yum Restaurants, which also owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver....

Changing Advertising Trends in Pakistan
Example essay. Last modified: 8th Sep 2021
Introduction: This research study unveils trends of advertising in Pakistan and to reflect and monitor the evolution of trends in the dynamic Pakistani advertising industry, a research study has been designed and conducted to analyze various insights linked to advertising agencies, marketers and media planners operating in Pakistan and their inter-relations and preferences in planning, developing and implementing advertising....

Overview of Dior's Advertising Strategy
Example essay. Last modified: 8th Sep 2021
Introduction: In 1947, Christian Dior designed a new style of fashionable dress, after that, he design a perfume to foil the clothes and that was the beginning of Dior’s perfume. After Dior have been invented, this type of perfume has been the best advanced perfume in France....

Business Strategies Of McDonalds
Example essay. Last modified: 8th Sep 2021
Introduction: The main objective of a business strategy is to provide superior value, differentiation, and core competencies for a company that has clear missions, goals and objectives that are important and necessary to the strategic formulation of a company, specifically McDonalds....

Business Plan for a Healthy Vending Machine
Example essay. Last modified: 8th Sep 2021
Introduction: Food awareness is one of the most common areas over which people have started focusing as it is directly related to their health. Irrespective of their background, age, income, or any other factor they are concerned about their eating habits. Based on this very particular aspect, we have come up with our product, i.e. ‘Healthy Vending Machine’ which will target customers in a niche segment during its start....

Strategic Management Perspective Conglomerate Company
Example essay. Last modified: 6th Sep 2021
Introduction: Organizations start from scratch, an idea can turn from an intangible thought to a conglomerate. There are so many organizations around us, performing various functions. Even in same market segmentation various companies are competing to provide the same product/ service....

Analysis of the Ideology and Semiotics Of Coca Colas Advertising
Example essay. Last modified: 6th Sep 2021
Introduction: This assignment will analyse Coca-Colas ideology and semiotics of its advertising. It will analyse the advertisements of the company's product and what they mean to customers in terms of denotations and connotations....

Marketing Report on the Body Shop
Example essay. Last modified: 3rd Sep 2021
Introduction: This report will provide you with the background and evidence that forms a marketing plan for The Body Shop. Throughout the report the organisation’s current marketing environment will be assessed through completing a marketing audit. It will also cover their current positioning and targeting strategy and their marketing mix....

Porters Five Forces of the Automotive Industry
Example essay. Last modified: 3rd Sep 2021
Introduction: Industry environmental factors play an increasingly important role and so automobile manufacturers cannot rely on just safety and reliability to stay competitive, especially given the maturity of this industry. Let us now examine Porter’s five force model to discuss threats and determine the attractiveness of the industry....

Impacts of Globalization on Nike's International Operations
Example essay. Last modified: 3rd Sep 2021
Introduction: Nike Inc is an incorporated company that designs, develops and markets worldwide athletic footwear, apparel, equipment and accessories. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States, Europe, Asia Pacific, and the Americas....

Mamee Double Decker went Global
Example essay. Last modified: 3rd Sep 2021
Introduction: The purpose of this assignment is to analyze and study the marketing case in Malaysia, particularly, a Malaysian company must be chosen and our choice of company is Mamee Double Decker Berhad. Various aspect of study under the subject matter has been considered....