Marketing Essays

The New Product Development Processes
Example essay. Last modified: 27th Aug 2021
Introduction: This paper focuses on New Product Development processes which show a high failure rate that has compelled businesses to rethink over their modus operandi towards NPD by emphasizing on upfront marketing and commercialization....

Review the Evolution of Canadian Wireless Telecommunications Industry
Example essay. Last modified: 27th Aug 2021
Introduction: The purpose of this paper is to review the recent evolution of the telecommunications industry in Canada and draw an outlook to the future of the new entrants into the Canadian Telecom market....

The Value Proposition in Barclays PLC
Example essay. Last modified: 27th Aug 2021
Introduction: The organization that is used for this assignment is Barclays PLC; this project is divided into three parts. The first part’s aim is to identify and to explain what is the perceived value for the customers, the second part will critically evaluate the value proposition of the business and the third part would produce a new value proposition...

Feasibility Study of Hong Kong Style Tea Cafes
Example essay. Last modified: 27th Aug 2021
Introduction: This feasibility study of the Hong Kong-style tea cafe was conducted over a period of 8 weeks with careful analysis of market. The accurate budget has been conceived for the feasibility and practicality of this project....

The Corporate Structure of Carrefour
Example essay. Last modified: 26th Aug 2021
Introduction: Carrefour SA is a French worldwide chain of hypermarkets that has its head quarters in Levallois-Perret in France. Carrefour in the biggest hypermarket chain worldwide size wise and the second biggest retail chain with regards to revenue after Wal-Mart. The supermarket chain has operations in Europe, China, Brazil, Argentina Dominican Republic and Columbia and also has some supermarkets in Asia and North Africa....

The Key Perfoamcne Indicators of Diageo
Example essay. Last modified: 26th Aug 2021
Introduction: Diageo Scotch Producer is multinational alcoholic beverage company which has its head office in London United Kingdom. Guinness and Grand Metropolitan merge their companies and forms Diageo Scotch Producer. It is known as the world’s largest producer of spirits whose chief products are wine and beer, vodka, rum and whisky....

Review Popular Techniques for Managing and Understanding Customer Churn in Banking and Finance
Example essay. Last modified: 25th Aug 2021
Introduction: The focus of this paper is to review most popular techniques and methodologies that have been identified from the literature for managing and understanding customer churn in banking as well as finance sectors. ...

Efficiency of Sales Promotions in the Mobile Phone Industry
Example essay. Last modified: 24th Aug 2021
Introduction: Sales promotions are typically viewed as an easily executed means of boosting short-term sales. Sales promotions can be divided into trade promotions, such as those directed at retailers (e.g. margin allowances, slotting and case allowances) and consumer promotions, which include activities such as premiums, coupons, and price offs....

The Electronics Industry of South Korea
Example essay. Last modified: 24th Aug 2021
Introduction: By 1990 significant shifts were occurring within the electronics industry. In 1989 South Korea had lost some of its cost advantage to newer consumer electronics producers in Southeast Asia. At the same time, production of electronic components and of industrial electronics, particularly computers and telecommunications equipment, continued to expand to such an extent that overall demand for South Korean electronics products was expected to increase modestly in the early 1990s....

Comparison of Cadbury India and Cadbury UK
Example essay. Last modified: 23rd Aug 2021
Introduction: The Cadburys Inc has provided us a broader view of the chocolate category. The Cadbury chocolate is able to share with their market insights based on the unparalleled breadth of chocolate experience. Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury confectionery business one of the most efficient in the world....

Review of the 1978 PR Campaign 'I Love New York'
Example essay. Last modified: 23rd Aug 2021
Introduction: ‘I love New York’ – a simple phrase that changed New York City forever. The history of the ‘I love New York’ can be traced back in the 1970s on a taxi rid when a designer- Milton Glaser- scribbled 3 letters and draw a heart....

Muckrach Lodge Limited Marketing Strategy
Example essay. Last modified: 20th Aug 2021
Introduction: Muckrach Lodge Limited is a company that operates a lodge hotel and restaurant in the highlands of Scotland in the United Kingdom. Muckrach became a hotel in the 1960. The current owners however ventured in the production of a variety of table and cooking sauces. ...

Case Study of Levi Strauss
Example essay. Last modified: 17th Aug 2021
Introduction: Levi Strauss is the world’s best-known jeans brand, but it’s hard to see much chance of the company regaining its former glory without a substantial overhaul....

The Importance of Consumer Behaviour
Example essay. Last modified: 17th Aug 2021
Introduction: This essay discusses the value to marketers of understanding the importance of, and applying consumer behaviour concepts and theories....

International Strategic Management Of LVMH
Example essay. Last modified: 17th Aug 2021
Introduction: The LVMH article describes the management aspects of a multi brand firm. LVMH is globally known as the world leading luxury goods companies. LVMH was established by the merger of two fashion houses, called: Louis Vuitton and Moet -Hennessy....

Case Study of Emirates Airlines
Example essay. Last modified: 17th Aug 2021
Introduction: Emirates Airline group has started its 1st routes out of Dubai with only two aircraft in 1985 by the Govt. of Dubai and it was supported by the creator of Germania (German Airline). Emirates airline had started their operations with flights to Mumbai and Karachi and then followed by Delhi in September....

BOH Tea & Consumer Behavior
Example essay. Last modified: 17th Aug 2021
Introduction: BOH Plantation Sdn Bhd was found by John Archibald Russell in the year 1929, together with A.B. Milne, a veteran in tea planting from Ceylon they succeeded in obtaining a concession of land in Cameron Highland in order to start the tea plantation business....

Importance & Role of Marketing Mix
Example essay. Last modified: 16th Aug 2021
Introduction: The marketing mix is very important for marketer. Marketing mix has affect on consumers decision to buy or not. There are clearly many factors which influence a consumer’s decision to buy something and these are all part of the marketing mix 7ps are the fundamental element of the marketing mix....

The Influence of Socio Cultural Environment
Example essay. Last modified: 16th Aug 2021
Introduction: The concept of marking isn't new to the business, as the concept has been derived from the market; people have been engaged in marketing in one way or another inside a market setup since the evolution of markets....

Literature Review of Fast Fashion
Example essay. Last modified: 13th Aug 2021
Introduction: In this study, a model of studying the relationship between impulse buying behavior in fast fashion industry and fashion involvement, hedonic consumption tendency and positive emotion will be used. ...

How Does Brand Loyalty Work From the Generation to The Effects?
Example essay. Last modified: 12th Aug 2021
Introduction: Brand loyalty is the favor given by a consumer in order to buy a specific brand in a particular product category. A good loyalty can lead to various and numerous benefits such as an improved market share, lower marketing cost and improved opportunities for brand extension....

The Four P's of Of Marketing
Example essay. Last modified: 12th Aug 2021
Introduction: The Four P’s are product, place, promotion and price and are the key elements of the marketing mix organizations use to be effective in the marketing mica of the era we live in. The marketing mix is key to the effectiveness in the overwhelming number of organizations that are all out there competing for the consumers business...

Market Analysis of Dunkin Donuts
Example essay. Last modified: 12th Aug 2021
Introduction: Dunkin Donuts brand has traditionally stood for hot coffee. Today, Dunkin Donuts is a global conglomerate that houses its own brand as well as quick service restaurant brands Baskin Robbins and Togo’s (Brand Channel 2010)....

CRM of Coca-Cola and the QCI Model
Example essay. Last modified: 11th Aug 2021
Introduction: Coca Cola need a far more advance business management system. So Coca Cola decided to use SAP Strategic Enterprise Management. They implemented SAP financials into their business in order to handle the financial processes of the corporation....

Positioning and Brand Management of Coca-Cola
Example essay. Last modified: 11th Aug 2021
Introduction: In this paper, it examines the positioning and brand management strategy of the Coca-Cola Company and showcase how modern marketing techniques can benefit the business....