Marketing Essays

History Of The Accor Hotel Group
Example essay. Last modified: 11th Aug 2021
Introduction: Accor has emerged thanks to Paul Dubrule and Gerard Pelisson in 1967. It was originally the Investment and Operating Hoteliers and created its first year Novotel Lille. The launch of the Ibis brand was materialized in 1974 with a first installation Bordeaux SIEH then becomes the owner of the same year the brand Courtepaille....

Executive Summary Of The Levi Strauss and Co. Clothing Company
Example essay. Last modified: 11th Aug 2021
Introduction: Levi Strauss and Co. is a founded by Levi Strauss about 130 years ago.Levi Strauss is one of the leading cloathing companeis in the world. It produces and sells a range of men’s, women’s and children’s jeans and casual wear...

The Importance of Marketing Communications
Example essay. Last modified: 10th Aug 2021
Introduction: This paper will consider some of the key issues that businesses need to take into account when promoting products or services in overseas markets with different socio, cultural background....

Challenges Faced by IKEA
Example essay. Last modified: 10th Aug 2021
Introduction: Today customization and new product in market is very important due to customer demanding for more and consumer market is changing faster. (Cox and Alam 1998) IKEA has strong ideas in customizing its product to suit the tastes of local markets because IKEA does all the analysis before venture to other country markets. ...

Strategic Overview of Tesco
Example essay. Last modified: 10th Aug 2021
Introduction: Tesco is the largest British retailer and is also the world’s third largest grocery retailer with outlets across Europe, USA and Asia. The business began in 1919 with one man, Jack Cohen, selling groceries from a stall in the East End of London; his first day’s profit was £1 and sales £4...

Product Type And Marketing Mix Implications
Example essay. Last modified: 10th Aug 2021
Introduction: A report has been assembled and attached which shows the product, pricing and promotion strategies when communicating with the target market. This report offers information such as product, price and promotion relating to the Mario Game Franchise range in the marketplace. Also, included with this report will be a formal examination of your direct and indirect competitors...

Procter & Gamble's Entry into South Africa
Example essay. Last modified: 10th Aug 2021
Introduction: The following report will discuss about the strength and weakness of Procter and Gamble and then how entering the South African market and how to pay attention to their competitors...

Analysis of Amazon.com
Example essay. Last modified: 10th Aug 2021
Introduction: The company has two strong values: customer satisfaction and operational frugality, these two factors complement Amazon.com’s operational approach in obtaining and sustaining an efficient competitive benefit and bolstering employees and firm’s performance....

Micro and Macro Environment of McDonalds
Example essay. Last modified: 10th Aug 2021
Introduction: Marketing environment refers to the external forces and factors that affect the company’s ability to develop and maintain successful transactions and relationships with target customers. Marketing environment classified into two categories i.e....

Factors Affecting the Automotive Industry
Example essay. Last modified: 10th Aug 2021
Introduction: The automotive industry is the industry involved that is in the design, development, manufacture, marketing, and sale of motor vehicles. The automotive industry is a great candidate for social media and online communities in particular....

The Manufacturing Process of Nike Shoes
Example essay. Last modified: 10th Aug 2021
Introduction: Nike follows vertically integrated model for the manufacture of its footwear. The process takes place in two stages. In the primary stage, the various inputs for the production process of Nike shoes such as organic cotton, recycled polyester, leather...

Analysis of The Socio Cultural
Example essay. Last modified: 10th Aug 2021
Introduction: The science that describes the administration, conception and study of money, banking, credit, investments, assets and liabilities. Finance consists of economic systems, which include the public, private and government seats, and the study of finance and financial instruments, which can transmit to numerous assets and liabilities...

Analysis of McDonalds' Operations Management
Example essay. Last modified: 10th Aug 2021
Introduction: This report provides an analysis of McDonalds and organisation’s Operations Management, Operational Strategy, process and product design, Supply Chain Management, inventory control, JIT and Total Quality Management....

History of, and Introduction to Starbucks
Example essay. Last modified: 10th Aug 2021
Introduction: Starbucks was established in 1971 by three local businessmen to sell high quality whole beans coffee. In 1981 when Howard Schultz visited the store he plan to build a strong company and expand high quality coffee business with the name of Starbucks....

Marketing Communication Comparison of Shoe Companies
Example essay. Last modified: 10th Aug 2021
Introduction: This report is presented with the aim of facilitating a comparative analysis of the marketing communication strategies and mix adopted by the athletic shoe brands Adidas and New Balance...

Innovation and Technology Strategies of Mcdonalds
Example essay. Last modified: 9th Aug 2021
Introduction: In this report, we will discuss on how McDonald’s manages its innovation & technology and the strategies employed by McDonald’s in gaining its competitive advantage....

Oxendales Marketing Strategy Analysis
Example essay. Last modified: 9th Aug 2021
Introduction: This report will show how Oxendales go about their business and how they are viewed by the public that use their service...

A case study into the promotional strategies of Cosmopolitan
Example essay. Last modified: 5th Aug 2021
Introduction: For this case study I have chosen to critique Cosmopolitan. This magazine was chosen for numerous reasons. Firstly for it’s historical role within the landscape of women’s magazines in the UK. Also because up until recently Cosmopolitan was the highest selling women’s magazine in the UK....

Strategy used by Munchy's - a Malaysian Biscuit Brand
Example essay. Last modified: 5th Aug 2021
Introduction: Munchy’s have always recognized the important of manufacturing only Halal product since the government of Malaysia focusing on turning the nation into an international Halal Hub. That is a reason why Munchy’s have a dedicated committee that deals with all things Halal...

Strategic Comparison between Barcelona FC & Manchester City FC
Example essay. Last modified: 4th Aug 2021
Introduction: The project will make a strategic comparison between the two teams. The names of the football teams that have been taken for comparison include the Manchester City Football club and Barcelona Football club. ...

Analysis of Lindt & Sprüngli Chocolate Brands
Example essay. Last modified: 4th Aug 2021
Introduction: In 2001, chocolate production (without semi-finished products) in Germany reached to 730,000 tons, of which 50,000 tons were exported. Sales volume of German chocolate market was the biggest in the Europe...

McDonalds Case Analysis
Example essay. Last modified: 4th Aug 2021
Introduction: The McDonald franchise is the world’s largest fast food restaurants which runs the best food outlets not only in Australia but also in other parts of the world. The franchise runs up to 30,000 joints in 118 countries, two hundred of them being in Australia. ...

Evaluate the brand positioning, image & effectiveness of Toyota, Nissan & General Motor
Example essay. Last modified: 4th Aug 2021
Introduction: This assignment is to evaluate the relative brand positioning, image, and effectiveness of Toyota, Nissan and General Motor. These three companies were chosen because their brands are well known and are easily recognizable to most people....

Vision And Mission Of Dialog Telekom Limited
Example essay. Last modified: 4th Aug 2021
Introduction: strategic intent is about the organization which it want to achieve its vision. It is a statement that stated in present terms of design for creating desirable future. Strategic intent is about vision of company’s of what it wants to achieve long term....

Is 'Marketing Ethics' An Oxymoron?
Example essay. Last modified: 3rd Aug 2021
Introduction: Is marketing ethics an oxymoron is a question has arisen due to the techniques employed by brand managers, who prefer short run gains and employ expedients to maximize sales...