Marketing Essays

Haagen Dasz Co. Inc Integrated Marketing Report
Example essay. Last modified: 3rd Aug 2021
Introduction: This report aims to examine the different elements involved in Integrated Marketing Communication, and recommend a plan for its implementation for Haagen Dasz, Inc. (HDI) The report is structured into sections that take up the concept of IMC, the strategies adopted by HDI to communicate its messages until now, and possible ways to adapt and change them...

Muffin Break Marketing plan and Financial considerations
Example essay. Last modified: 2nd Aug 2021
Introduction: Muffin Break aim to be a strong player in the restaurant industry of Lahore, this would be due to the experience of the owners and due to the low competition in the market. Muffin Break would be offering its products at a competitive price to meet the demands of the middle-to-higher income residents of Lahore, especially students who seem to be a large target market for restaurants....

Porters 5 Forces Analysis of the Cosmetics industry
Example essay. Last modified: 29th Jul 2021
Introduction: This paper will evaluate the cosmetic industry in relation to the Porter Five forces. The five factors which were developed by Porter will be applied to the industry in order to develop a competitive entry strategy....

Marketing Strategy of Big Bazaar India
Example essay. Last modified: 29th Jul 2021
Introduction: The assignment is based on' the effective marketing strategy which influences customer to purchase a product of Big Bazaar' helps to understand the effect of marketing strategy which is responsible for attracting customer towards big bazaar....

Marketing Concept and Market Segmentation at KFC
Example essay. Last modified: 29th Jul 2021
Introduction: The philosophy of marketing management is that organizational goals and achievements depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than the competitors (P. Kottler. 2008)...

Market Analysis of Ford Motor Company
Example essay. Last modified: 29th Jul 2021
Introduction: For this essay, I am going to research how Ford Motor Company approach their target market, SWOT analysis, environmental forces and 4 elements of marketing mix to attract people to buy their products....

Marketing and Pricing Strategy of BMW
Example essay. Last modified: 29th Jul 2021
Introduction: The report will look at the current business strategy that BMW adopts and also the future strategy of BMW Group. Business strategy has been defined by Johnson, Scholes & Whittington in their book “Exploring Corporate Strategy”...

Market Research at Apple
Example essay. Last modified: 27th Jul 2021
Introduction: Introduction: In this task I will describe how Apple uses market research to contribute to the making of its marketing plans and also explain the limitations of the market research used to contribute to the making of the making plans for Apple....

Core Product and Supplementary Services
Example essay. Last modified: 27th Jul 2021
Introduction: The core product provide by First World Hotel (Genting) to consumers is accommodation. The hotel was designated to contribute the supreme comfort and luxury for the customers with the help of variety types of Room Facilities....

The International Market Strategy of McDonald's
Example essay. Last modified: 27th Jul 2021
Introduction: McDonald’s recognized early in their life that overseas market required an extremely high degree of local responsiveness and that they needed to manage business spread across different regions effectively and efficiently which would be achieved only through “Transnational Strategy”....

SWOT and PESTEL Analysis of Nestle
Example essay. Last modified: 26th Jul 2021
Introduction: This report presents a strategic analysis of Nestlé. Critically analysing the internal workings of the firm, this report presents a SWOT analysis to reveal an identification of the internal strengths, weaknesses, opportunities and threats seen within Nestlé....

Internal and External Influences on Consumer Behaviour
Example essay. Last modified: 26th Jul 2021
Introduction: Here, in this report external/internal influences that affect consumer purchasing decisions are evaluated along with the discussion of how these can be managed by existing companies. This report entails discussion on a business problem of US coffee marketers that need to be resolved....

Critical Analysis of Strategic Issues faced by Starbucks
Example essay. Last modified: 26th Jul 2021
Introduction: The aim of this project report is to critically analyse the strategic issues being faced by an organization. The organization chosen for this task is the company Starbucks, which will be analysed using relevant concepts reviewed in the module using appropriate theory and models....

Importance of Distribution Channels
Example essay. Last modified: 23rd Jul 2021
Introduction: We can define formally the distribution channels as the set of interdependent marketing institutions participating in the marketing activities involved in the movement the flow of goods or services from the primary producers to ultimate consumers....

New marketing plan for HMV canada
Example essay. Last modified: 22nd Jul 2021
Introduction: This report proposes a new marketing plan for HMV Canada and incorporates proposals on new profit streams detailed examination of the marketing environment, swot analysis, provides information on SMART objectives, gives a clear segmentation targeting and positioning report, proposals for 7P’s and control and evaluation will be provided in the end....

Advantages and Disadvantages of Online Shopping
Example essay. Last modified: 22nd Jul 2021
Introduction: Try a service you have never tried before on internet. Analyze the benefits of this service. Was enough information provided to make the service easy to use? How would you compare this service to other methods of obtaining the same benefits?...

The Five Dimensions Of Service Quality
Example essay. Last modified: 22nd Jul 2021
Introduction: The SERVQUAL Instrument measures the five dimensions of Service Quality. These five dimensions are: tangibility, reliability, responsiveness, assurance and empathy....

The Diversification Strategy at Disney
Example essay. Last modified: 21st Jul 2021
Introduction: Disney’s diversification didn’t start today. In 1928, its first cartoon was released. One year later, it licensed a pencil tablet, then the Mickey Mouse Club (MMC) was formed as a vehicle for selling Disney’s products under one roof....

Situational Influences affecting Consumers Purchasing Coffee
Example essay. Last modified: 21st Jul 2021
Introduction: In this report, problem related to selling coffee will be discussed and resolved by identifying appropriate situational influences on consumers at the time of purchasing coffee. As well, the problem of selling coffee will be addressed by explicating a better understanding of the specific situational factors that affect its purchase decision....

Diversification Strategies in Business
Example essay. Last modified: 20th Jul 2021
Introduction: There are three basic types of diversification strategies that may composed of several plans that range from the designed and development of new products to the licensing of these new technologies. They may also be a combination of these plans with two or more of it included....

Tesco Ireland Marketing Research Plan
Example essay. Last modified: 15th Jul 2021
Introduction: The data obtained for this case study often concentrates on the Irish activities of Tesco. This paper looks at learning from a general viewpoint, but it is anticipated that these criteria will be used to illustrate a different collection of more comprehensive goals for potential foreign retail education studies....

Northrup Grumman Case Study
Example essay. Last modified: 27th May 2021
Introduction: Northrup Grumman is an American based global Aerospace and Defense company which is currently one of the largest defense contractors in the world. ...

Unethical Marketing Practices by Pharmaceutical Industries
Example essay. Last modified: 12th May 2021
Introduction: Ethical, political and legal dilemmas in the pharmaceutical industry remain to be quite complex issues and can occur at any stage such as during dispensing, distribution and manufacturing. The industry is likely to consider ethics as a major in every decision made in the industry...

Instagram’s Influence on Individual’s Consumer Decision Making Process When Choosing Travel Destinations
Example essay. Last modified: 18th Mar 2021
Introduction: This dissertation proposal on Instagram’s Influence on Individual’s Consumer Decision Making Process When Choosing Travel Destinations has been written by a student and is published to help you with your own studies....

Differences between Marketing and Sales
Example essay. Last modified: 17th Mar 2021
Introduction: When thinking of marketing and sales and what the difference are, we tend to scratch our heads. Both activities that go into this topic have the same result, generating an income base for the company....