Marketing Essays

Social Media and Marketing Communications for Home Depot
Example essay. Last modified: 17th Mar 2021
Introduction: Within the last three years, Home Depot has led many positive initiatives, won awards, and released quarterly reports as scheduled. Majority of their news pertained to sustainability and what Home Depot can do to improve its CSR and help the environment....

Marketing and Communication Analysis of Carmex
Example essay. Last modified: 17th Mar 2021
Introduction: Alfred Woelbing was an entrepreneur out of Wauwatosa, Wisconsin who created Carmex in 1937. Carma Laboratories have been successful for 75 years due to the customers being loyal, the brand being strong, expanding the product line, and ability to set prices to meet company expectations...

The Tesla Motors Inc Marketing Essay
Example essay. Last modified: 23rd Feb 2021
Introduction: Tesla Motors, Inc. is an automotive company headquartered in Silicon Valley, California that design, manufactures and sell electric cars and electric vehicle components....

Introduction Of Nissan Motor Company Marketing Essay
Example essay. Last modified: 23rd Feb 2021
Introduction: Business environment is the combination of internal and external factors that influence a company's operating situation....

Toyota Motor Corporation Market Analysis
Example essay. Last modified: 23rd Feb 2021
Introduction: Toyota Motor Corporation is well-known Japanese Multinational Corporation. It is the world’s second largest manufacturer of automobiles, trucks, robots, buses....

Characteristics Of Porter's Five Forces Model
Example essay. Last modified: 5th Nov 2020
Introduction: This report aims to discuss the characteristic of Porter’s Five Forces model which had greatly contributes to strategic management. Porter (1980) sees competition in an industry being governed b...

Hunger Games Marketing Report
Example essay. Last modified: 1st Jun 2020
Introduction: This essay will present an analysis of some of the reasons for the commercial success of the recent movie “The Hunger Games” a film that generated $155m in ticket sales in the US alone (LA...

Building a Brand
Example essay. Last modified: 1st Jun 2020
Introduction: Introduction The American Marketing Association (1960, pp. 9-10), stated one of the first definitions of a brand. They stated that a brand was “a name, term, sign, symbol or design, or a combina...

Effective Customer Relationship Management System
Example essay. Last modified: 1st Jun 2020
Introduction: This essay explores the need for customer relationship management systems. It begins by explaining how the organisational environment has changed and the pace of change is accelerating. It then consid...

Differences Between Goods and Services
Example essay. Last modified: 1st Jun 2020
Introduction: This question will be answered in three distinct sections. In the first section the major differences in the evaluation of goods and services will be outlined and in the second section the reasons beh...

Differences between Manufacturing and Service Organisations
Example essay. Last modified: 1st Jun 2020
Introduction: This essay will briefly describe the development of services thinking within the Operations Management paradigm. The discussion will subsequently identify differences between manufacturing and service...

Consumer Behaviour and Marketing
Example essay. Last modified: 1st Jun 2020
Introduction: Why consumer behaviour and an understanding of such processes is useful from the perspective of the marketer Introduction Marketers in today’s business environment are presented with the particu...

BP's Marketing Strategy
Example essay. Last modified: 1st Jun 2020
Introduction: 1. Introduction Multinational corporations operating in complex and diverse political, economic, social and cultural environments have to improve, adjust and develop their marketing strategies on a re...

Five Approaches to the Study of Consumer Behaviour
Example essay. Last modified: 1st Jun 2020
Introduction: Economic Man, Psychodynamic, Behaviourist, Cognitive and Humanistic Consumers possess considerable discretion to make independent and autonomous choices about what they will and will not buy, from who...

Example Marketing Plan for Tourist Attraction
Example essay. Last modified: 1st Jun 2020
Introduction: London’s Ships of Historical Interest Partnership – Marketing Plan Executive Summary London’s Ships Partnership is not simply a tourist attraction, but a serviceable brand. Counting ...

Marketing Portfolio for Starbucks
Example essay. Last modified: 1st Jun 2020
Introduction: 1.0       Executive Summary The report examines and analyses a portfolio of advertisements from Starbucks. The main segmentation criteria used by Starbucks is psychographic segmentation, targeti...

Marketing Strategy Report for NEXT PLC
Example essay. Last modified: 1st Jun 2020
Introduction: 1. Introduction In the following report the marketing strategies of Next PLC, a British based clothing and home products retailer will be researched and analysed before recommendations for possible im...

Maslow's Four Theories of Motivation
Example essay. Last modified: 1st Jun 2020
Introduction: Introduction This paper begins by presenting four theories of motivation; Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor theory, Adams’ Equity theory and the Goal Setting theory....

John Lewis Social Media Strategy
Example essay. Last modified: 1st Jun 2020
Introduction: Introduction The John Lewis Partnership is a well known British retailer that functions in the department store, supermarket sectors, insurance credit cards, limited manufacturing activities and other...

Starbucks Coffee Brand Strategy
Example essay. Last modified: 1st Jun 2020
Introduction: ‘The Way I See It’: Customer Association and the Success of the Branding Strategy of Starbucks’ Coffee Introduction Maintaining an effective brand image is a challenging task, where a co...

Successful Social Media Marketing Campaigns
Example essay. Last modified: 1st Jun 2020
Introduction: The use of social media has increased exponentially, creating a fertile ground for platforms as a medium for advertising (Treadaway and Smith, 2012). However, advertising on social media can be very d...

Differences between B2B and B2C Marketing
Example essay. Last modified: 1st Jun 2020
Introduction: This assignment explores how business-to-business (B2B) marketing differs from business-to-consumer marketing. It will define marketing for the purposes of this assignment and then explore how it is a...

Impact of Advertising on Consumer Purchase Behavior
Example essay. Last modified: 1st Jun 2020
Introduction: It can be said that advertising is a subset “promotions” in the marketing mix decisions and promotions put simply involves the mass communication of the product offering to the target mark...

The Marketing Communication Process
Example essay. Last modified: 1st Jun 2020
Introduction: The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales promotio...

Apple Marketing Strategy
Example essay. Last modified: 1st Jun 2020
Introduction: Introduction The on-going technological advancements in the electronic devices industry make it very competitive (DeGusta, 2012). Companies, therefore, need to be very strategic in their marketing act...