Marketing Essays

Methods of E-Marketing
Example essay. Last modified: 1st Jun 2020
Introduction: Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology to support thei...

Various Forms of Marketing Communication
Example essay. Last modified: 1st Jun 2020
Introduction: INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider what valu...

Service Marketing & Quality Frameworks
Example essay. Last modified: 1st Jun 2020
Introduction: Introduction A service is “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may n...

Various Models of Consumer Behaviour
Example essay. Last modified: 1st Jun 2020
Introduction: Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and responses...

SWOT and PESTEL Analysis of 4 Automotive Companies
Example essay. Last modified: 1st Jun 2020
Introduction: Index Introduction General Motors (GM) PESTEL SWOT Jaguar Landrover (JLR) PESTEL SWOT Rolls-Royce PESTEL SWOT Toyota PESTEL SWOT Reference List 1. Introduction to SWOT and PESTEL Conduc...

Evaluating the impact of e-Marketing on Businesses
Example essay. Last modified: 1st Jun 2020
Introduction: Introduction The development of e-marketing has been one of the most important and influential trends in the field of business, marketing and Information Technology offer the past decade. It has revol...

Example Marketing Plan for an App
Example essay. Last modified: 1st Jun 2020
Introduction: 1. Executive Summary SmartBackpacker is a paid crowdsourcing app that will provide travelers with up to date reviews, recommendations and tips from other travellers. From the best places to get your l...

Example Marketing Essay - Cultural Analysis
Example essay. Last modified: 1st Jun 2020
Introduction: Why is it important for an international marketer to study culture? Outline the main techniques available for undertaking cultural analysis? Where once marketers of goods or services may have targeted...

Advantages and Disadvantages of Various Marketing Principles
Example essay. Last modified: 1st Jun 2020
Introduction: Introduction The five core concepts of marketing are; consumer needs/wants/demands, products and services, value/satisfaction/quality, exchanges/transactions/relationships and markets (Kotler, et al.,...

The Role of Trust in the Marketing of Services
Example essay. Last modified: 8th Feb 2020
Introduction:  In all divisions of marketing, the role of trust is essential in business. Whether a customer chooses to purchase whatever people are providing relies heavily on the trust that employees wi...

Brand Personality: Color and its’ Impact on Marketing
Example essay. Last modified: 8th Feb 2020
Introduction:  The success of a business can often be traced back to the little things that aid in this success. Choosing an appropriate color scheme when forming advertisements and creating a brand logo ...

Digital Technology to further Airbnb's Customer Base
Example essay. Last modified: 8th Feb 2020
Introduction: EXECUTIVE SUMMARY: The development of digitals technologies have transformed marketing. Customers are given much wider choice of products, services and prices from different suppliers, a...

Driving factors of Consumer Purchase Intention in Shopping Mobile Apps
Example essay. Last modified: 8th Feb 2020
Introduction: Abstract As mobile application rises, it raises concerns towards how the new digital context will be studied. However, existing literatures on factors that affect m-commerce purchase hav...

Customer Value, Satisfaction & Loyalty in Marketing Management
Example essay. Last modified: 8th Feb 2020
Introduction: Explain as to what customer value, satisfaction and loyalty represents in marketing management?   Customer value can be defined as receiving what is desired, receiving qual...

Opportunities of the Internet and Digital Media for Marketing
Example essay. Last modified: 8th Feb 2020
Introduction: Introduction The purpose of this essay is to analyse the use of the internet and digital media in relation to the specific individual elements of marketing. According to the Charted Inst...

Integrated Marketing Communication Effectiveness of Adidas
Example essay. Last modified: 8th Feb 2020
Introduction:                                 &#x...

Transactional Paradigms in Marketing Theories and Practices
Example essay. Last modified: 8th Feb 2020
Introduction: Marketing theories and practices between the 1950s and the 1980s were largely consistent with what can be described as a transactional paradigm”; (a) Identify and explain these key th...

Influence of YouTuber's on Viewers' Buying Behaviour
Example essay. Last modified: 8th Feb 2020
Introduction: Working Title: The Influence of YouTuber’s on the Buying Decision Process Among Consumers in the Beauty Industry 1: Introduction & Justification (maximum 150 words) ...

Levi’s Report – Digital Marketing in Retail
Example essay. Last modified: 8th Feb 2020
Introduction: Table of Contents Cover Page………………………………………………..1 1.0 Introduction...

Denny's Taste of Home Campaign
Example essay. Last modified: 8th Feb 2020
Introduction: Contents Overview of the Company SWOT Analysis Strengths Weaknesses Opportunities Threats Comparative Analysis & COO (Country of...

Schweppes' Soda Water Target Markets and Position in Australia
Example essay. Last modified: 8th Feb 2020
Introduction: Catalogue 1.0 Introduction…………………………………………….. 2.0 Targeting Strategy…...

False and Misleading Advertising & Retouching Images
Example essay. Last modified: 8th Feb 2020
Introduction: Introduction:  The usage of Adobe Photoshop has come a really long way in the past few years, due to the advancement in technology. The software is used by majority of the beauty ad...

Marketing Report of Milton in Canada
Example essay. Last modified: 8th Feb 2020
Introduction: Executive summary The marketing is the act of promoting and selling products and services. It includes market research and advertising. This report includes the marketing and management ...

The Relevance of the Marketing Audit
Example essay. Last modified: 8th Feb 2020
Introduction: Abstract In order to build and maintain successful relationships with customers, and maintain a competitive advantage over its competitors, organisations should be aware of all the facto...

Marketing for the Music Business
Example essay. Last modified: 8th Feb 2020
Introduction: Introduction This Report will be investigating the product Tidal, focusing on its pricing strategy, distribution channels, marketing communications both traditional and online methodolo...